A new feature at EuroShop 2011, The Global Retail Trade Fair, will be the special show “Sustainovation” on the current theme of “sustainable product development”. This special show will be organized by Messe Düsseldorf in collaboration with the innovative material solutions expert Material ConneXion and the sustainability consultant brands & values. EuroShop will be held from February 26 - March 2, 2011 in Düsseldorf, Germany.
On 4,300 square feet in Hall 7.0, “Sustainovation” will demonstrate how to take advantage of savings and growth potential of sustainable product innovations through the analysis of environmental effects and material options. The aim of the special show is to present detailed information on the topic of sustainability and product innovations, to inspire through material and product examples and to show how sustainable, innovative product solutions can be specifically and practically implemented. The concept here is just as easy as it is unique: two processes are combined, namely “Product Lifecycle Analyses” (LCA) and applied material research on the basis of the largest material library and database in the world, Material ConneXion.

At the booths of the special show, the individual process phases of lifecycle analysis can be seen on screens. Important basic information about the five major sectors to be considered for sustainable product development (raw materials, transportation, production, product utilization and end of life) are shown and supported with specific examples.
The special show will be complemented by 80 material innovations on the theme of sustainability from the Material ConneXion material library. On each day of the event, the material researchers from Material ConneXion and innovation consultants from brands & values will be on hand to answer questions on the application of sustainable materials and finishing processes for the products or the visitors’ store concepts.

Highlights at “Sustainovation” will be three successful examples of sustainable product development which have been created using life cycle assessment and subsequent material optimization: the highly innovative packaging example from a brand manufacturer, a very complex product example shown by a construction materials supplier and a graphic example from the merchandise presentation sector provided by a leading sports equipment manufacturer.

For information on MaterialConneXion:  www.materialconnexion.com
For information on brands & values: www.brandsandvalues.com/en/
For further information on visiting or exhibiting at EuroShop 2011, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected].

Source: Messe Dusseldorf North America

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