SUNNYVALE, CA --Adapting to market changes can be extremely challenging. And in the catalog business, change has become inevitable. Buyers today want the flexibility to make their purchases in a way that best fits their needs; whether that’s within a catalog, on a website or through a customer storefront that’s tied in with their company’s eProcurement system. National Business Furniture -- one of the nation’s leading providers of office furniture -- recognized this market shift, and with the help of Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, has successfully adapted to it.
“National Business Furniture anticipated this trend and through the Ariba Network, has created an efficient channel for delivering faster revenue growth, reduced costs, improved service levels, stronger customer relationships, and greater visibility into and control over its performance.”
Using the Ariba® Network™, the world’s leading and largest global supply network, National Business Furniture created a unique online storefront and implemented innovative technologies that enable it to update products and run promotions and sales on a daily basis. Since launching the storefront, the company has grown its revenues by four times.
It has also greatly increased its operating efficiency and customer service levels. “The web provides many advantages, including the ability to find and compare products from different vendors more quickly,” said Brady Seiberlich, eProcurement and development manager, National Business Furniture. “In setting up shop on the Ariba Network, we have been able to eliminate order entry errors and reduce customer errors by allowing customers to enter their own orders in a way that matches up exactly with their expectations.”
National Business Furniture can also offer more products more quickly through its online channel, giving it significant advantage over paper-based competitors. “With our new web-based solutions, we can add a product today and it shows up online tomorrow,” Seiberlich added. “With catalogs, it would take a minimum of six months to be able to include a new product.”
“Online commerce is quickly becoming the defacto way of doing business,” said Jason Kurtz, Vice President, Ariba Network and Financial Solutions. “National Business Furniture anticipated this trend and through the Ariba Network, has created an efficient channel for delivering faster revenue growth, reduced costs, improved service levels, stronger customer relationships, and greater visibility into and control over its performance.”
More than 340,000 selling organizations in 130 countries use the Ariba Network to drive their commerce activities. Each year, these buyers and sellers transact more than $173 billion in business, process 20 million in purchase orders and 13 million in invoices and send and receive access to five million new leads.
About National Business Furniture:
National Business Furniture was founded in 1975 as an office furniture catalog for corporate offices, small businesses and government agencies. Since then, NBF has expanded into the school, church and home office markets through three catalog brands, six websites and an experienced sales team.
In 2006, NBF was acquired by K+K America, LLC, the leading group of business-to-business direct marketing companies in North America.
About Ariba, Inc.
Ariba, Inc. is the leading provider of collaborative business commerce solutions. Ariba combines industry-leading technology with the world's largest web-based trading community to help companies discover, connect and collaborate with a global network of partners – all in a cloud-based environment. Using the Ariba® Commerce Cloud, businesses of all sizes can buy, sell and manage cash more efficiently and effectively. Over 340,000 companies around the globe use the Ariba Commerce Cloud to simplify inter-enterprise commerce and enhance results.
SOURCE: Ariba Inc.
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