UPPER SADDLE RIVER, N.J., April 26, 2011   -- Minwax®, the wood care company that has helped consumers bring out the beauty of wood in their homes for well over 100 years, introduces an entirely new interactive dimension to wood finishing, via Facebook, YouTube, and Twitter. The Minwax® Facebook page is a great place to see what others are doing, and share photos and tips about your own projects. Visitors will find tips from professionals such as wood finishing expert Bruce Johnson, and be inspired by project photos submitted by other like-minded DIYers. Just go to facebook.com/minwax for plenty of information on Minwax® products, and be on the lookout for free offers and giveaways while exploring the page.

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The Minwax® YouTube Channel is a great place to see various wood staining and wood finishing techniques in action. With helpful tips and easy-to-follow visuals, it's like having your own personal mentor – as close as your computer – at youtube.com/minwaxusa. Smartphone users can have Bruce Johnson virtually at their side – via video – right on the workbench! And Minwax® social media users will have access to video content that is brand new, even before it hits the Minwax® website. The Minwax® Twitter feed (twitter.com/minwax) is a great way to be the first to learn about Minwax® news – from new products, to promotions, to new Minwax® video content. Follow @Minwax to stay in the loop and get the latest news.

"We are very excited to debut on Facebook, YouTube and Twitter," notes Jacquelyn Ferrara, director of marketing, Minwax®. "These social media sites will truly help DIYers enrich their woodworking and wood finishing experience – from easy-to-follow 'how-to' videos, to product tips, to inspiration gained from others' projects – and we're looking forward to great conversations and engaging input from the social media community."

For more product information, wood finishing tips and project ideas, visit the Minwax® website at minwax.com.

For more than 100 years, Minwax® has been a leader in the development and manufacturing of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance, cleaning and repair, Minwax® products are asked for by name by the Do-It-Yourself consumer, seasoned woodworkers, and professional contractors. Headquartered in Upper Saddle River, N.J., with a manufacturing facility in Flora, IL, Minwax® is part of Sherwin-Williams Wood Care Products. For product information, wood finishing tips and project ideas, visit minwax.com.

SOURCE The Minwax Company

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