MILWAUKEE, WI – “Heavy Duty” meets “Heavyweight” as Milwaukee Electric Tool announces a new exclusive partnership with Mixed Martial Artist, Cain Velasquez. With a shared commitment and respect for the trades, Milwaukee® and Velasquez have united to represent hard work, determination and a passion to win; core values of both Milwaukee users and MMA fans alike.
“For over 85 years, Milwaukee has led the power tool industry with innovative solutions that help the professionals stay at the top of their game on and off the job-site” says Steve Richman, President, Milwaukee Electric Tool Corporation. “Teaming up with Cain Velasquez is a perfect match for Milwaukee, both are obsessed with being the best at what we do, and share a long history of uncompromising passion for winning”.
Currently competing in the UFC® Heavyweight Division, Cain Velasquez is a two-time All-American collegiate wrestler from Arizona State, a Junior College National Champ at Iowa Central Community College and a two-time 5A state champion in Arizona, compiling a record of 110-10 in high school competition. A determined presence in the ring, Cain has never lost a round in mixed martial arts competition.
Cain Velasquez will be facing current Heavyweight Champion Brock Lesnar for the UFC® Heavyweight Championship in UFC® 121 on October 23, 2010 in Anaheim, California. The Milwaukee Velasquez partnership will extend throughout 2011 with multiple distributor appearances across the western and southwestern regions of the US.
About Milwaukee Electric Tool Corporation
Milwaukee Electric Tool Corporation, a Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock code: 669, ADR symbol: TTNDY) is an industry leading manufacturer and marketer of professional, heavy duty power tools and accessories. Products include the legendary SAWZALL® reciprocating saws, M12™, M18™ & M28™ LITHIUM-ION cordless tools, HOLE-HAWG® drills, portable band saws, circular saws, driver drills, hammer drills, rotary hammers, grinders, sanders and a line of Test & Measurement tools. Accessories include SAWZALL® blades, SWITCHBLADE® self-feed bits, BIG HAWG® hole cutters, THUNDERBOLT® drill bits and SHOCKWAVE Impact Duty™.
SOURCE: Milwaukee Electric Tool Corp.
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