ANN ARBOR (Mich.) – When QualityCabinets says they offer value to their customers, they mean it. And with the integration of QualityCabinets and DeNova™ countertops, builders will value their partnership with QualityCabinets even more. When choosing QualityCabinets along with DeNova, builders have the advantage of experiencing ProCision™, a proprietary templating process that allows cabinets and countertop to fit flawlessly together and significantly reduces cycle time.

This partnership includes cabinet design, countertop templating, coordinated cabinet and countertop scheduling, and SAME DAY delivery and installation. ProCision is offered exclusively with the three Masco Cabinetry brands, QualityCabinets, Merillat, and Kraftmaid, and the premium countertop brand, DeNova.

ProCision fulfills the builder’s need for a more streamlined process that integrates countertop and cabinetry installation. The process involves a digital measuring and templating system that eliminates the need for a traditional plywood countertop template. Cabinet and countertop measurements can be taken at the same time to ensure accuracy and expediency.

“We are thrilled to introduce DeNova and the ProCision process into our Masco Cabinetry family,” said Kristen Phipps, Senior Brand Manager for QualityCabinets. “We know one of the most frustrating issues for builders is to install cabinets, and then have to wait several days for the countertops to be delivered — hoping they will install smoothly.”

Specifically, builders will benefit from:

Reduced cycle time for the kitchen
Fewer trips to the job site
Fewer “competing” subs on the job site – less waste and less damage
Fewer disparate vendors
One single point of contact for sales, service, support, etc.

DeNova Surfaces’ unique pricing palette structure reduces confusion about surface pricing and is surface neutral offering trend-right colors in natural granite, natural quartz, and solid surface.

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About QualityCabinets. QualityCabinets creates an environment based on defining what value means. Why? Because helping builders build a better bottom line is what it’s all about. Based in Ann Arbor, Michigan, and part of the Masco Cabinetry, QualityCabinets is one of America’s most respected cabinetry brands. It is favored by builders, kitchen and bath dealers and distributors for providing affordable, high-quality products and unmatched customer service. All QualityCabinets products carry the seal of the Kitchen Cabinet Manufacturer Association (KCMAA leader in environmental stewardship, Masco Cabinetry has been granted an Environmental Stewardship Program certificate by the KCMA.

About DeNova™. Based in Ann Arbor, Mich., and part of Masco Cabinetry, DeNova™ countertops include natural granite, natural quartz, and solid surface tops, in stock, semi-custom and custom configurations for bath, kitchen and beyond. DeNova features a simplified selection process, ProCision™ laser based templating, artisan-quality fabrication and unique, white glove installation service. With Masco Cabinetry brands KraftMaid®, Merillat®, and QualityCabinets™, DeNova is part of a fully integrated countertop/cabinetry solution that delivers beautifully coordinated design, and efficient same-day countertop and cabinet installation.

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