ANN ARBOR, MICH -- The new KraftMaid(R) Cabinetry website, www.KraftMaid.com , is designed to help visitors creatively visualize home spaces using cabinetry. With a new, easier-to-navigate design template, design enthusiasts will find themselves exploring the website's photos, design ideas and cabinetry information to create living spaces that reflect a unique personal style.

"We're excited about the redesign of the KraftMaid website," said Mark Ayers, vice president of marketing for KraftMaid. "While the earlier version held a wealth of information, it was missing interactivity. The new website has been built to better address the needs of designers and homeowners and provide tools to help them plan and execute design projects."


With new tools like the Style Quiz, an enhanced store locator and a better product visualizer, the new website makes planning a project easier and more engaging, and can help to better prepare homeowners to visualize some style options their new kitchens and baths before they visit a KraftMaid showroom.

The most interactive feature of the redesigned KraftMaid.com is the MyStyle(TM) Studio, which can be found at the right corner of the website header. This design resource allows homeowners to save their favorite KraftMaid room photos and products all in one place by creating Style Boards from saved KraftMaid photos, as well as uploaded personal photos. The Style Boards can then be shared with a designer, printed, emailed or shared on Facebook(R).

The MyStyle Studio is also accessible from the KraftMyStyle(TM) app. With the app, users can access their saved products and photos to create Style Boards on the go. Style boards created within the KraftMyStyle app can be uploaded to the user's MyStyle Studio account and shared on KraftMaid.com.

The site relaunch also includes the addition of four sections:
Imagine the Possibilities -- In this section, users can begin to discover the style and design elements that can help them to personalize their space using Style Boards, a personalized style quiz and KraftMaid photo galleries. Learn About Cabinetry -- This section offers information on topics such as types of cabinetry, finish techniques and door overlays to help users make an informed decision when selecting cabinetry for their home. Select My Products -- Users can browse images of KraftMaid finishes, door and design styles, decorative enhancements and storage solutions. In this section, users can also order door samples and finish chips. Plan My Project -- From choosing a style to preparing for the remodel, this section provides a step-by-step guide for home design.

The redesigned KraftMaid.com features an intuitive search tool on every page, enabling users to find information quickly and easily. In addition, Homeowners seeking expert insights on their personal projects can contact a KraftMaid designer through the website's Ask A Designer contact form.

In addition to the enhanced KraftMaid.com, users can visit KraftMaid's Facebook and Twitter, or the KraftMaid By Design blog to read about company news, design advice and products.

About KraftMaid KraftMaid Cabinetry leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 65 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid(R) Cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com .


SOURCE: KraftMaid Cabinetry

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