Kelleher Corporation Wins 2006 Mobile ImpactTM Award
Mobile Inventory and Order Fulfillment Solution Recognized in Sales Force Enablement Category
NEWARK, CA -- October 18, 2006 -- Socket Communications, Inc. (NASDAQ: SCKT) today announced that Kelleher Corporation is the recipient of the 2006 Mobile Impact™ Award in the Sales Force Enablement category. The Mobile Impact Awards are presented by the Mobile Enterprise Alliance (MEA), a global advocacy group promoting the business benefits of workforce mobility to enterprise end users and decision makers.
The prestigious awards honor leading enterprises for successful and innovative deployments of mobile enterprise solutions that successfully balance technology investments with business objectives. The six winners were announced last week at the Yankee Group Mobilizing the Enterprise Summit in Boston, Massachusetts. More information about the Mobile Impact Awards program and the winning case studies may be found at www.mobileenterprise.org/awards.
Kelleher Corporation is one of the largest manufacturers and distributors of lumber and moulding products in the western U.S. Its largest account is Home Depot, with more than 1,800 home improvement stores throughout North America. As its market became increasingly competitive, Kelleher realized that its inventory tracking and order fulfillment system needed to be updated. The company was previously using a paper-based system that was slow, error-prone and difficult to manage. Kelleher wanted to replace it with a cutting-edge mobile solution that would:
-- Significantly reduce the lag time between when an order was placed and
when it was fulfilled
-- Provide an up-to-the-minute database of orders for Kelleher's 5,000
-- Increase the efficiency of data entry, verification and order picking
-- Decrease data entry errors
-- Improve billing by decreasing the pay cycle
Kelleher turned to 3G Touch Solutions, a provider of corporate information systems solutions, who developed an innovative mobile system for Kelleher featuring the Palm Treo 650 GPRS smartphone, customized software, and the Socket SD Scan Card. Instead of writing product numbers, field representatives now count inventory by scanning product bar codes into the smartphone. Data is instantly uploaded over the cellular network to Kelleher's central database for immediate processing. Most sales orders are filled within 24 hours.
After deploying the mobile system to more than 25 field representatives at Home Depot stores, Kelleher achieved the following:
-- Order fulfillment, which previously took 2-3 days, now takes only 24
hours with increased efficiency in data entry and communication.
-- Field representatives have a real-time connection to Kelleher's
database, resulting in up-to-the-minute feedback on order status and
availability, and immediate information on the entire product line.
-- Site visits, which previously took 2 hours, are now 30 minutes faster
thanks to quicker data entry from bar code scanning and rapid data
verification from web-based software. Sixty hours per week in site visit
time is saved.
-- Data entry errors, previously five per week, are eliminated with bar
code scanning, resulting in major savings in claims.
-- The cost of two order entry positions is eliminated.
-- Customer service has improved with on-the-spot updates on order
status, immediate fax confirmations, and rapid order deliveries.
"Kelleher Corporation demonstrates the 'state of the art' for enterprise mobility in 2006 with an innovative mobile deployment that balances technology investments with business objectives," stated Daniel Taylor, managing director, MEA.
"Kelleher is honored to be recognized by The Mobile Impact Award's panel of industry experts for success in empowering our mobile workforce," said Paul Herzog, vice president of marketing at Kelleher Corporation. "By wirelessly connecting to Kelleher's back-end database, the smartphone enables our field representatives to view customer data plus inventory and order information on any of Kelleher's 5,000 active SKUs, in the field and in real time. As a result of the success of the implementation with Home Depot, we have deployed the solution throughout our entire sales force so that all of Kelleher's customers can benefit from the mobile solution."
About the Mobile Enterprise Alliance (MEA)
The Mobile Enterprise Alliance (MEA) is a nonprofit U.S. 501(c)(6) membership organization whose mission is to facilitate and encourage enterprise adoption of mobile workforce technologies, services and solutions. Filling the role of marketplace educator, the MEA publishes case studies, white papers, a monthly eNewsletter, the Mobile Enterprise Weblog, and the Mobility Water Cooler. In its third year, the MEA Mobile Impact™ Awards program collects, recognizes and publishes case studies of leading corporate mobility deployments. The MEA currently represents more than 1,500 members in 37 countries and is funded exclusively through dues from participating vendors, service providers and systems integrators. More information can be obtained at www.mobileenterprise.org.
About Kelleher Corporation
For over 28 years, the Kelleher Corporation has been a leader in the moulding and lumber industry and is today one of the largest distributors of wood moulding and accessories in the western United States. We represent some of the finest wood moulding mills in the country and provide a diverse range of products at affordable prices. More information can be found at http://www.kelleher.com/.
About 3G Touch Solutions
3G Touch Solutions, Inc. provides wireless, real-time, and batch solutions through its portfolio of communication products or with turnkey applications tailored to a corporation's unique requirements. Its mission is to help companies extend the corporate information system beyond the desktop, providing anytime, anywhere, any device access through leading edge mobile solutions. 3G Touch Solutions has an extensive global and regional customer base, such as: Torstar Media Group, McDonald's, H. Paulin & Co., Kelleher Lumber and Encore Sales, to name a few. 3G Touch Solutions is headquartered in Concord, Ontario, and can be found online at http://www.3gtouch.com/index.html.
About Socket Communications
Socket Communications develops and distributes a broad range of data collection and network connectivity products for mobile devices such as PDAs, Smartphones and tablet PCs. Working collaboratively with mobile solutions from leading Strategic Vertical Integrators, world-class 3rd party software developers and OEMs, Socket's Mobility Friendly® products are proven to drive operational efficiencies, increase mobile workforce productivity, boost corporate performance and improve customer satisfaction. Socket is headquartered in Newark, California and can be reached at 510-744-2700 or http://www.socketcom.com/pr222/.
Socket and Battery Friendly are registered trademarks of Socket Communications, Inc. The Mobile Connection Company, Mobility Friendly, Increasing Mobile Productivity, and KwikBlue are trademarks of Socket Communications, Inc. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Socket Communications, Inc. is under license. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. All other trademarks and trade names contained herein may be those of their respective owners. © 2006 Socket Communications, Inc. All rights reserved.
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