KBS: KraftMaid Cabinetry adds volume, options through integration

ANN ARBOR, MI -- Seeing a selection of cabinets and countertops at the same time is a great way for consumers to express their personal style. It’s also an opportunity for designers to exercise all the options in a great room, and for dealers to streamline the design and selection process while driving up sales volumes.

KraftMaid® Cabinetry combines high style with high performance in cabinets for the kitchen, bath and beyond. Selections from a wide range of styles and materials feature the exquisite design that is at home in any room. Now the styles and design of KraftMaid can be integrated with countertop colors and patterns in natural quartz, natural granite or solid surface from DeNova™ countertops.

“Cabinets and countertops can now be selected from one point of contact,” said Theresa Junkunc, director of brand marketing for KraftMaid. “The entire project is now more efficient and better managed, with a significant reduction in completion times.”

DeNova uses a laser templating process to accurately measure the countertop surfaces. This process replaces the traditional paper, cardboard or plywood templating, and can be used in new construction or remodeling projects, at the stud stage, drywall stage or with cabinets in place. In many cases, this process allows for delivery and installation of cabinetry, countertops and sinks at the same time, often with only one crew handling the installation.

In addition, KraftMaid dealers now have an interactive tool that will help consumers pair cabinets with countertops. The tool assists the user in comparing cabinets and countertops together, using color and material to unify, complement or contrast within the space. It allows consumers to see what their selections will really look like in their space, and helps them select the look that truly represents their personal style.

Integration is especially effective in increasing vanity sales, where the possibilities for design and style statements are endless. “We’re taking the lead in helping dealers increase volumes by giving them the tools to turn every cabinet sale into a countertop sale,” Junkunc said.

About KraftMaid

KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 100 trend-on door styles and more than 45 furniture--?quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty.


About DeNova

Based in Ann Arbor, Mich., and part of Masco Cabinetry, DeNova countertops include natural granite, natural quartz and solid surface tops, in stock, semi--?custom and custom configurations for bath, kitchen and beyond. DeNova features a simplified selection process, laser--?based templating, artisan--?quality fabrication and unique, white glove installation service. With Masco Cabinetry brands KraftMaid®, Merillat® and QualityCabinets™, DeNova is part of a fully integrated countertop/cabinetry solution that delivers beautifully coordinated design and efficient same--?day countertop and cabinet installation.

SOURCE: KraftMaid Cabinetry

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