KBIS: Merrilat adds volume, options through integration
August 16, 2011 | 4:44 am UTC
Merrilat integration SM.jpg
KBIS: Merrilat adds volume, options through integration

ANN ARBOR, MI – The selection of cabinets and countertops at the same time is a great way for consumers to plan their dream kitchen or bath. It’s also an opportunity for designers to exercise all the options in a great room, and for dealers to streamline the design and selection process while driving up sales volumes.

Merillat® brings intelligence and innovation to cabinets for the kitchen and bath. Style selections combine function and organization with beauty that work well in any room. Now the style and function of Merillat can be integrated with countertop colors and patterns in natural quartz, natural granite or solid surface from DeNova™.

“Designing the entire space offers much more control over the look and the performance of the cabinets and countertops in the individual spaces,” said Theresa Vitta, vice president of brand marketing for Merillat. “This results in a significant reduction in completion times.”

DeNova uses a laser templating process to accurately measure the countertop surfaces. This process replaces the traditional paper, cardboard or plywood templating, and can be used in new construction or remodeling projects, at the stud stage, drywall stage or with cabinets in place. In many cases, this process allows for delivery and installation of cabinetry, countertops and sinks at the same time, often with only one crew handling the installation.

In addition, Merillat dealers now have an interactive tool that will help consumer’s pair cabinets with countertops. The tool assists the user in comparing cabinets and countertops together, using color and material to unify, complement or contrast within the space. It allows consumers to see what their selections will really look like in their space, and help them select the look that truly represents their personal style.

Integration is especially effective in increasing vanity sales, where the possibilities for design and style statements are endless. “We’re taking the lead in helping dealers increase volumes by giving them the tools to turn every cabinet sale into a countertop sale,” Vitta said.

About Merillat

Merillat knows how meaningful innovation and functional storage can make prepping, cooking, entertaining and living in the kitchen easier. To demonstrate how Merillat
kitchens are highly functional and filled with a variety of smart storage solutions, the company recently launched a national multi-media advertising and public relations campaign centered around the theme of The Dream Kitchen for the Real World. Merillat is based in Ann Arbor, Michigan, and part of Masco Cabinetry. All Merillat products carry the seal of the Kitchen Cabinet Manufacturer Association (KCMA). A leader in environmental stewardship, Masco Cabinetry has been granted an Environmental Stewardship Program certificate by the KCMA and is ISO 14001 certified.

About DeNova™
Based in Ann Arbor, Mich., and part of Masco Cabinetry, DeNova countertops include natural granite, natural quartz and solid surface tops, in stock, semi-custom and custom configurations for bath, kitchen and beyond. DeNova features a simplified selection process, laser-based templating, artisan-quality fabrication and unique, white glove installation service. With Masco Cabinetry brands KraftMaid®, Merillat® and QualityCabinets™, DeNova is part of a fully integrated countertop/cabinetry
solution that delivers beautifully coordinated design and efficient same-day countertop and cabinet installation.

SOURCE: Merrilat

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