KBIS: KraftMaid launches iPhone app

ANN ARBOR, MI — KraftMaid Cabinetry, a leader in the semi-custom cabinetry industry, launched KraftMyStyle™, a free iPhone® application, to help homeowners capture and share their ideas with their designer, family and friends. The unique tool gives iPhone, iPad® and iPod Touch® users the ability to capture images and create photo collages of items that inspire them, like colors, unique spaces, fabrics and art. Because inspiration can strike anytime and anyplace, this application is a practical resource for those designing on the go.

Designed as an easy-to?use tool to aid in the design and remodeling process, the KraftMyStyle app allows users to capture photos and use them to create Style Boards. Style Boards are photo collages that inspire and reflect the user’s sense of personal style. The collage can be organized around a specific project, like a room remodel, or it can convey the general mood or style the user would like to create for the space. Style Boards are also an easy and creative way to create collages with the everyday photos snapped on users’ iPhones.

Creating a Style Board with the KraftMyStyle app can be an important first step in the design or remodeling process. Through the Style Board, homeowners can share their ideas and desires with their designer. The Style Boards become a conduit for a homeowner’s sense of style through the moods, colors and images they capture.

Users can choose from three collage templates with varied photo layouts, then arrange their photos within the collage and add titles and descriptions for easy referral. At a later date, users will be able to send their Style Boards to friends and designers or share on Facebook®.

Prior to the launch of the KraftMyStyle app, KraftMaid launched its largest product collection to date— with more than 30 cabinet doors, and more than 24 finishes and 100 hardwood choices. The 2011 cabinet collection, complete with KraftMaid’s limited lifetime warranty, are stained in variations that include maple, oak, cherry, birch and hickory. The new, elegant finish options include a sophisticated Sage, a classic Cardinal and a collection of vintage Patinas, while the newest hardware collection introduces 12 options ranging from classic to contemporary in finishes like Polished Nickel, Antique Pewter with Copper and Dark Brushed Bronze. The collection offers something for all styles and lifestyles.

About KraftMaid

KraftMaid leads the semi--?custom cabinetry industry with innovative product design, a robust collection of more than 100 trend--?on door styles and more than 45 furniture--?quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty.

SOURCE: KraftMaid

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