ATLANTA, GA -- IWF 2012 exhibitors will find immediate savings on their cost to exhibit at the 2012 Fair. IWF is not only holding the rates to exhibit at $17.05 per square foot for returning 2008 and 2010 exhibitors, it is also implementing a new tiered exhibit space rate pricing system.

IWF has also worked with GES, the official show contractor, to create new packages that will offer the IWF 2012 exhibitors even more options for saving money on their drayage, carpet and basic booth furnishings provided by GES.

“The new tiered pricing and GES packages will enable our returning and new exhibitors the opportunity to showcase more products at lower rates than they have paid in the past,” commented Michael Burdis, IWF 2012 Chairman and President of James L. Taylor Manufacturing Company based in Poughkeepsie, New York.

The new tiered rate pricing system is really quite simple, the more exhibit space that is contracted, the average cost per square foot decreases. For example, a returning exhibitor who contracted for 6,000 sq. ft. of exhibit space in IWF 2010 would have paid $102,300 and that same amount of space in 2012 will cost $98,082 amounting to 4% in savings. An exhibitor who contracted for 20,000 sq. ft. of exhibit space in IWF 2008 would have paid $341,000 and that same amount of space in IWF 2012 would cost $231,791, amounting to 32% in savings. Below are the exhibit space tiers with pricing applicable for all exhibit space in IWF 2012.

IWF 2012 Incremental Tiered Rate Pricing for returning 2008 and 2010 exhibitors
* For exhibitors contracting for 3,999 sq. ft. of exhibit space or less, the rate is $17.05 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $14.95 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $12.85 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $10.75 per sq. ft.
* For all additional contracted exhibit space the rate is $8.65 per sq. ft.

IWF 2012 exhibit space rates for all other contracting exhibitors
* For exhibitors contracting for 3,999 sq. ft. of exhibit space or less, the rate is $18.75 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $16.46 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $14.15 per sq. ft.
* For the next 2,000 sq. ft. of contracted exhibit space the rate is $11.85 per sq. ft.
* For all additional contracted exhibit space the rate is $9.55 per sq. ft.

“We understand the importance of keeping costs down for our exhibitors. The new tiered pricing is the first of several new programs that will be announced for exhibitors and attendees,” added Burdis.

The next IWF will be held August 22-25, 2012, in Atlanta Georgia at the Georgia World Congress Center. IWF is owned and sponsored by American Home Furnishings Alliance (AHFA), Wood Machinery Manufacturers of America (WMMA) and Woodworking Machinery Industry Association (WMIA).

SOURCE: International Woodworking Fair

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