IWF 2010 Announces New Closets Symposium
August 15, 2011 | 12:11 pm CDT
Must-See Booths at IWF
ATLANTA, GA— The Association of Closets and Storage Professionals and IWF are partnering together on a one-day Symposium August 24th titled “Selling Closets from A to Z the perfect niche for today’s economy.”

Closets, garages, pantry and home office are just some of the categories embraced by companies that look to build their business in this industry sector. Learn the ins and outs from those who have watched this niche marketplace grow over the last 20 years. Speakers from the Association of Closet and Storage Professionals will cover all of the nuances of this ever-growing part of the cabinet and remodeling industry.

The program will include the following topics and speakers; “Why sell closet systems,” Jeff Klein, The Closet Specialist, “Manufacturing vs. Component Distribution,” Mike Carson, Closet Works, “Construction Method and Materials,” Mike Carson, Closet Works,” Sales Process” (Selling to Women, Sales Cycle, Evaluation of Customer Needs, Customer Expectations), Janet Stevenson, Closet City, ”Standards for Design” (Customer Expectations, Basic Design Trends) Paul Donohoe, Ridgewood Closets, “Installation Methods” (Floor Based Systems, Suspended Systems) Jeff Klein, The Closet Specialist, “Back Office Operations (Suggested Staffing Requirements, Scheduling and Estimating) Diana Augspurger, Creative Storage Systems, “Photo Presentation on Diversity and Niches” Ellyn Gellar-Elstein, Creative Closets.
“IWF is committed to offering a diverse conference program which will provide our attendee/buyer the best opportunity to succeed,” commented Riccardo Azzoni, IWF 2010 Chairman and President of Atlantic Machinery Corporation, based in New Millford, Connecticut.

“IWF is the place our members can find the products they need for their business. The synergy between cabinetry and closets make IWF the perfect place for this new one-day Symposium”, added Diana Augspurger, past President of ACSP Board.

The IWF/ACSP Closets Symposium is sponsored by KCD Software and Hafele America.

For more information about the IWF 2010 Technical Conference program go online to iwfatlanta.com.


Have something to say? Share your thoughts with us in the comments below.