There are another four months to go before interzum, the leading biennial international trade fair, opens its doors to trade visitors. But already it can be said that the demand would appear to be exceptionally good for 2011. This is impressively confirmed by the number of applications received to date. The main reason for this is that Koelnmesse has worked intensively on developing this leading international trade fair in recent years. In the past few years the team under product executive Frank Haubold has focused intensively on the wishes and needs of the interzum exhibitors and has taken the results into account as far as possible when planning the forthcoming event. This strategic approach is now bearing fruit; the result being a strong international platform that is seen and used as a source of inspiration for the entire industry. The interzum is synonymous with innovations and trends and boasts an excellent international reputation.

Appreciable increase in exhibitors from abroad

In terms of figures and names this is expressed by the following: compared to the same period prior to the previous event, the number of exhibitors has seen double-digit growth. Applications from Germany have remained relatively stable, with just short of one third of all binding applications received to date originating in the domestic market. The interzum has noted an appreciable rise in exhibitors from abroad.
They include many familiar companies, some of whom will be returning to Cologne after many years' absence, while others will be exhibiting in the city on the Rhine for the first time.

Prominent returning exhibitors like Caimi and Salice will round off the offering

The “Function & Parts” area, in which manufacturers of metal mounts, locks, lighting systems and furniture installation components will present their products alongside one another, is worthy of particular mention. Producers of metal mounts in particular were already well represented in the past, with virtually all major names and global players attending. The interzum 2011 can now look forward to an even broader spectrum, since Italian companies Caimi and Salice have booked exhibition space again.

Hall 6 is also characterised by a reassortment of old and returning exhibitors, with its focus on “Form & Decoration”, in which visitors will be able to find everything ranging from composite materials and decorative paper through to embossed cylinders. The companies Pfleiderer, Schattdecor, Surteco, Renolit, Homapal, Resopal, Dekodur, Sandvik, Munksjö, Arpa, Cleaf, Confalonieri and Lechner, for example, have already been exhibiting at the interzum for many years. Technocell, Süddekor, Lamigraf, Impress and Arjo Wiggins only stayed away during the difficult year of 2009 and are aboard once again, while Egger and Fundermax are no doubt among the best known returning exhibitors.

No matter whether old, new or returning exhibitors, the expectations of the companies are very similar. They are all hoping for a successful trade fair with many national and international visitors, in order to shore up their market position and generate new business. And at the moment, it looks like this will prove successful come May.

SOURCE: Koelnmesse

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