Interior Lifestyle China returns this fall
August 16, 2011 | 4:12 am UTC
Debut highlights from Messe Frankfurt at Shanghai fairFavourable economy drives sales of household goods in Shanghai by 17.7% year-on-year China’s GDP, last year, grows 10.3% from 2009

After last year’s successful date change, Interior Lifestyle China 2011 will once again take place this fall from 12 – 15 October at the Shanghai Exhibition Centre. “China’s consumer confidence and purchasing power has grown in the last year, ” noted Mr Evan Sha, Deputy General Manager for Messe Frankfurt (Shanghai) Ltd. “The region’s massive market potential together with Messe Frankfurt’s world-wide network of expertise, truly make the fair one of the best tailor-made business solutions for small and medium sized interior and lifestyle product brands wishing to expand in China.

Last year, some 12,500 visitors from 44 countries and regions attended the trade fair, including key buyers from home interior products-related retailers, department stores, manufacturers, ditributors and designers. More importantly, the majority of the attending domestic buyers came from top tier local regions including Shanghai, Jiangsu, Zhejiang, Guangdong and Beijing.

This year, both exhibitor and visitor figures are expected to increase in order to keep up with the demands of the massive Chinese consumer goods market. At this early stage, country and region pavilions are already confirmed for: Germany, France, Italy, Hong Kong and Taiwan.

Debut highlights from Messe Frankfurt at Shanghai fair

For the first time this year, Interior Lifestyle China will import several designer programmes from the internationally renowned Ambiente and Tendence trade fairs in Frankfurt, Germany. These include:
‚talents’ a platform for young desingers to presen their innovative ideas as well as their design-orientated and avant-garde tableware, gifts, home accessories, furniture and lighting.
‚NEXT’ is a brand new area for entreprenuers to pursue business opportunities in the interior and design market in China.

Ambiente trend forum forecasting 2012 trends

Favourable economy drives sales of household goods in Shanghai

The fair has been strategically located in China’s most influential cosmopolitan city, Shanghai, which has given professionals the best opportunity to gauge consumer interest and product suitability to a growing group of urban residents with a rising disposable income. Recent department store market studies taken by the Shanghai Commercial Information Centre indicate that the sales of household goods in Shanghai increased by 17.7% year-on-year in the first half of 2010. Product groups in the household goods sector include kitchen appliances (cookware and utensils), tableware and tea sets, gifts and decorative utensils as well as home textiles.

The survey also specifies the most influential sales factors for Chinese buyers, when purchasing consumer goods. In order of importance, they are: ‘service quality’, ’commodity quality’, ‘product design’, ‘commodity price’ , ‘product display’ and ‘brand promotion’. This suggests that Chinese buyer spending habits are becoming more sophisticated as they choose quality over quantity.

China’s GDP up 10.3% from 2009

According to the National Bureau of Statistics, China’s economic growth increased by 10.3% year-on-year, reaching US $6.12 trillion. With growth registered for 2010 together with Shanghai’s growing middle class, household goods have become a popular commodity resulting in a marketplace rich with opportunity for internationl homeware brands.

Interior Lifestyle China 2011 is co-organised Messe Frankfurt (Shanghai) Ltd and United Asia International Co Ltd.

Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009* and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009*, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

SOURCE: Messe Frankfurt

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