VISTA, Calif., July 7, 2011 -- EcoBlu Products, Inc. (OTCBB: ECOB) announced today it has signed a memorandum of understanding to enter a strategic partnership with Heroes Village LLC to build quality eco conscious homes for our veterans. The partnership has an initial goal to build approximately two thousand affordable, environmentally friendly and ADA conforming homes throughout the United States. Recently our government has committed to bring approximately 33,000 Veterans home creating an even greater demand. Our initial goals are minimal compared to the demand of our veterans returning home however it is expected that upon successful completion, our partnership has a provision to expand exponentially.

Heroes Village is pleased to have the support of the U.S. Veterans Administration, which guarantees Veteran's mortgages through the new G.I. Bill, to build Heroes Village communities in strategic locations nationwide for our Veterans. ECOB has strategically located affiliates in proximity to supply lumber products and pre-fabricated housing components to allow each Heroes Village to meet required specifications.

"My vision to create affordable housing for our veterans is becoming closer to reality with my recent partnership with ECOB. Being a veteran myself I found it very difficult in today's economy to not only qualify for a mortgage but find the right home to purchase. With the commitment of our government to provide support we can now provide a quality solution," said Antonio St Lorenzo, Heroes Village LLC Chief Veterans Affairs Officer Founder and CEO.

"The goal of our partnership is to honor those men and women who sacrifice for the security of the United States as well as doing our part to help our US economy," said Steve Conboy, President and CEO of EcoBlu Products. "We can do so by ensuring that the most basic American right, the right to a quality home in which to live, worship, and raise a family, is achievable for those who risked all," added Conboy.

About Heroes Village LLC

Heroes Village LLC ( ) is a company committed to ensure that all veterans of our Armed Forces have the opportunity to live the American dream through home ownership. It is our vision to create affordable housing regardless of current economic circumstances these Veterans may face returning from defending our Freedom. Heroes Village & Eco Building Products has designed programs and housing applicable throughout the United States. These newly constructed homes, apartments and facilities serve the unique and specific needs of those who have sacrificed for our Nation. Heroes Village is owned and operated by combat wounded Veterans, with decades of advocacy on behalf of service people and their families.

About EcoBlu Products, Inc.

EcoBlu Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB Wood Surface Film™ and FRC™ technology (Fire Retardant Coating). EcoBlu products, " Red Shield™" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. EcoBuilding Products is a registered DBA of EcoBlu Products, Inc.

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