Osborne Wood Products’ marketing director Christian Smedberg and marketing in-house designer Tim Revis participated in a CMA Northeast regional event on March 22. Osborne sponsored the event, which was coordinated by Millwork and More founder and owner, Sean Benetin. The lectures and activities were presented in two sessions with separate areas of focus for the daytime and evening events. The daytime event was geared toward cabinetmakers and woodcrafters. It began with a presentation by Dave Grulke, Cabinet Makers Association (CMA) executive director, on the subject of Making Dollars and Sense from Your Advertising Expenses. This was followed by Christian Smedberg’s presentation on Digital Marketing in the New Game. Both of these talks were CMA CEU certified presentations. Tim Revis delivered a brief presentation to the daytime group on the Osborne Wood Products' website along with a review of new product offerings that included a discussion of Osborne’s new Fusion Legs and line of metal corbels.

The evening session was geared toward architects and design professionals. Smedberg and Benetin began the evening with a talk on taking advantage of digital marketing techniques. This was followed by two talks by Revis. The first was a review of the history and development of the twentieth century American kitchen. This was followed by a review of current kitchen design trends.

Positive feedback following the event has led Osborne to favorably consider future sponsorship of similar events. Smedberg noted, “Being able to interact with both current and potential customers in a setting that is small enough for us to get to know each other well is certainly an advantage. Also, by holding two events on the same day we are able to refine our presentations to accurately reflect the interests of the audience. I was also pleased at the variety of topics we were able to address. Although we are in the manufactured wood products business, I am more than pleased to share any expertise I have about marketing that could help our customers improve their businesses. And Tim’s talks on kitchen design – whether it’s the history or the current trends – designers and architects always find those subjects interesting and informative.”

Plans are underway for Revis to return to New Jersey later this summer to deliver NKBA certified CEU lectures on kitchen design history and trends.

SOURCE: Cabinet Makers Assn.

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