JAMESTOWN, NY June 14, 2010 – Bush Industries, Inc., a leading global manufacturer of reliable and affordable furnishing solutions for work and home, announced today that it has rebranded its commercial furniture division as BBF (Bush Business Furniture). Bush will unveil the new BBF this week, as well as two new commercial collections, at NeoCon World’s Trade Fair, 7th Floor, Booth #4102.
"Over the past year, Bush Industries has engaged in a significant undertaking focused on a new approach to the commercial office furniture market. We are proudly introducing this approach through the rebranding of our commercial division as BBF," said Jim Sherbert, CEO of Bush Industries, Inc.
BBF provides a broad scope of products and services currently aligned to the transactional requirements of small and mid-sized businesses, as well as specific market niches such as the serious office-at-home professional. In its new direction, the company will continue to design, develop and enhance products and services -- all with the quality, value and convenience upon which Bush has built its reputation – and focused on meeting the needs of a changing marketplace. This approach provides BBF the flexibility to fit into multiple business organizations and multiple customer engagements with accessible and affordable furniture solutions.
"Our reasoning behind the BBF rebranding is pretty straightforward – we wanted to create a more flexible, contemporary brand that is well positioned for a changing economy, while designing products, services and programs that focus on growth opportunities in a dynamic market," said Mike Chefalo, vice president of product management, commercial products.
"For more than 50 years, Bush Industries has been a trusted leader in the industry, providing reliable and affordable furnishing solutions for work and home," said Chefalo. "More recently, we have strengthened our focus on the commercial customer through the design of commercial-grade products that ‘fit’ the market based on our insights of customers’ lifestyles, work styles and various budgets. Now, BBF is uniquely positioned to provide functional and aesthetically diverse furnishings that fit in any professional work environment complemented by a full range of services and resources, all at exceptional price points."
Source: Bush Industries
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