JAMESTOWN, NY--Bush Industries, Inc., a leading global manufacturer of reliable and affordable furnishing solutions for work and home, announced today that Karl Eulberg has joined the company as vice president of sales. Bringing more than 20 years of demonstrated sales management experience with global furniture manufacturers, Eulberg will lead the sales effort for the Home Furnishings channel, which will include the new kathy ireland Office® by Bush Furniture line.

"As we continue to develop and bring to market unique new lines of home and office furnishings, Karl will play a pivotal role in the development and expansion of multi-channel sales opportunities for Bush Industries," said Jim Sherbert, CEO of Bush Industries. "We are looking forward to adding Karl's customer and category expertise to our growth strategy. Karl has experience working with the kathy ireland Worldwide® team and will be able to contribute immediately to our partnered efforts to further this branded initiative."

Prior to joining Bush, Eulberg served for six years as vice president of sales and marketing for kathy ireland Home® by Martin (kiHbM), and another 10 years with Martin Furniture and the brand as a manufacturer's representative responsible for the Colorado and Utah sales territories. As a kathy ireland Worldwide® brand partner, Martin Home Furnishings is a leading manufacturer and wholesaler of fine home office and entertainment furniture. kiHbM focuses on case goods furniture for the home office, while kathy ireland Office® by Bush Furniture will offer Quick-to-Assemble™ furnishings that provide affordable solutions for people in business.

"We are also looking forward to continued collaboration with Martin Furniture as we define market opportunities within our category. Kathy Ireland and her team have assembled a very exciting group of partners and we are fortunate for this opportunity to contribute to a shared vision," added Sherbert. "Karl's experience with Martin will further bridge these efforts and help to accelerate the success we anticipate with our kathy ireland Office® by Bush Furniture launch."

Before his 16 years with Martin Furniture, Eulberg held the positions of regional sales manager and national accounts manager for a combined six years at Bobrick, Inc. He is a Certified Green Leader, having completed the Sustainable Furnishings Council certification course. Eulberg earned his MBA and bachelor's degrees from California State University, San Diego.

Bush Industries and kathy ireland Worldwide® will preview the kathy ireland Office® by Bush Furniture line for the first time at the Las Vegas Market 2011. Each of the four new collections on display - New York Skyline, Volcano Dusk, Sonnet and Grand Expressions - includes coordinated home office furnishings and storage accessories, providing solutions for people in business. Sample products will be on display in the Bush Industries showroom (Building A, #610), Jan. 24-28, 2011.

About Bush Industries, Inc.

Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany.

SOURCE: Bush Industries Inc.

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