JAMESTOWN, N.Y., March 29, 2011 -- Bush Industries, Inc., a leading global manufacturer of reliable and affordable furnishing solutions for work and home, announced today it is expanding its nationwide sales force. Under the direction of Karl Eulberg, vice president of sales, the sales team expansion includes 10 additional independent sales representatives in six geographic regions from coast-to-coast and will support the company's re-entry in the retail furniture market.

"I'm truly excited to be building a strong sales team with such extensive experience and knowledge of the furniture industry," said Eulberg. "At Bush, we are dedicated to recruiting and training highly skilled professionals to represent our brands and introduce more of our products to the retail market. The 10 additional independent sales representatives are just the beginning of our stronger sales force."

Bringing more than 20 years of demonstrated sales management experience with global furniture manufacturers, Eulberg leads the sales effort for Bush's Home Furnishings channel, which includes the new kathy ireland Office® by Bush Furniture line. Prior to joining Bush, Eulberg served for six years as vice president of sales and marketing for kathy ireland Home® by Martin (kiHbM), and another 10 years with Martin Furniture and the brand as a manufacturer's representative responsible for the Colorado and Utah sales territories.

"Since joining our company earlier this year, Karl has played a pivotal role in creating new multi-channel sales opportunities for Bush Industries," said Jim Sherbert, CEO of Bush Industries. "We're thrilled to be adding new team members to the Bush family and increasing our reach across the country. As we expand the kathy ireland Office line, our new sales team will be critical and a driving force in guaranteeing success."

Last week, Bush Industries announced its return to High Point Market 2011. The furniture manufacturer will be showcasing the kathy ireland Office® by Bush Furniture line, which features home office furnishings coordinated with entertainment and storage solutions and accessories. At the Market, Bush also will unveil several new products that expand the kathy ireland Office® by Bush Furniture line among its four distinctive collections with pieces that provide a complete family work and play environment. Sample products will be on display in the Bush Industries showroom (Building IHFC, #W941), April 2-7, 2011.

"Bush is a well-respected, value-focused organization and I'm excited to join its new sales team," said David Benitah, Territory Manager for Bush Furniture. "I believe the new kathy ireland Office products complement my current lines and will be well received by my customers in the New England market."

Over the past year, Bush Furniture has reorganized its living division to include five main brands: my|space® by Bush Furniture, Bush Furniture Signature, kathy ireland Office® by Bush Furniture, Office Connect and Workplace Solutions. Without sacrificing the quality the Bush brand is known for, my|space® offers a distinct line of furniture designed for those who want attractive furnishings, but may be challenged by smaller spaces and budgets. Bush Furniture Signature consists of a variety of home entertainment and home office styles at a great value for today's growing family. The kathy ireland Office® by Bush Furniture line delivers furniture with 'fashion, quality, value and safety'™, while fulfilling the needs of working people and their families. Office Connect is a configurable line for today's hard-working, high achieving professional, while Workplace Solutions offers commercial-grade furniture for open and private office settings.

About Bush Industries, Inc.

Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany.

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