BUSH BUSINESS FURNITURE INTRODUCES TWO NEW PRODUCTS AT NEOCON
Sector and Momentum Collections First to Be Launched Under New BBF Brand
JAMESTOWN, June 14, 2010
– BBF (Bush Business Furniture), the commercial furniture division of Bush Industries, announced today the introduction of two new modular desking and storage furniture solutions, Sector and Momentum. The new products will be unveiled on June 14, 2010 at NeoCon World’s Trade Fair (7th floor, Booth #4102) in Chicago, Illinois. These latest additions are the first collections to be launched under the BBF brand.
"BBF recognizes office environments are evolving and new planning paradigms are gaining popularity," said Mike Chefalo, vice president of product management, commercial products of Bush Industries, Inc.
"We have made it a priority to cater to this trend with affordable, quality, modern and easily adaptable furnishings."
Sector and Momentum offer a unique product range that "fits" into multiple business organizations and professional settings requiring innovative, value
-focused furniture solutions. Both collections are modular lines designed to meet the needs of evolving office environments and contemporary work styles. The products offer enhanced communication, collaboration and cost control features, with the ability to easily adapt to the modern office’s changing needs.
Sector’s contemporary design supports today’s technologies with robust wire management capabilities, adequate storage and ample workspace. The new collection is suitable for a wide variety of work settings including conventional and alternative office environments, as well as home offices. Sector products are mobile and lightweight, providing the flexibility needed when working in groups.
The new Momentum line supports collaborative, open
-office layouts where increased communication is critical for productivity. The designs are modern, clean, fresh and bright. Momentum’s multi-height work surfaces and storage units can be configured and reconfigured to fit changing work patterns, while providing both personal space and opportunity for interaction.
"BBF understands that a working environment fostering communication is vital to any business, and we are committed to manufacturing furniture embracing this notion," added Chefalo. "We’re confident that Sector and Momentum will provide professionals with more collaborative and functional solutions for their office."
Both Sector and Momentum meet ANSI/BIFMA standards for performance and safety, and are backed by BBF’s 10
-year warranty. The new collections will be featured at NeoCon along with products and product extensions in the Quantum, Milano, Syndicate and Enterprise lines.
"With BBF, Bush is taking a new approach to the commercial market that includes new product lines, product enhancements and value
-added services for which Bush has become recognized throughout North America," said Jim Sherbert, CEO of Bush Industries. "Sector and Momentum are just the first of many new products that provide furnishing solutions for the business professional looking for quality at an exceptional price point."
Earlier this year, Bush Industries began the process of rebranding its commercial division as BBF with the intent to create a stronger, contemporary brand that is well positioned for a changing economy, while designing products, services and programs that capture future market growth. BBF is also dedicated to establishing and maintaining the highest standards of quality and safety for the development of its furnishing solutions. For more information about BBF, visit www.bbffits.com.
About Bush Industries, Inc.
Bush Industries, Inc. is a leading manufacturer of case goods and ready
-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.
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