El Monte, CA — Brown Jordan, the leading manufacturer of leisure furniture, announced today its plans to relocate and renovate the Los Angeles showroom in the Pacific Design Center (PDC). The project aims for a new “social space” that encourages creative interaction, showcases Brown Jordan products and accessories as design tools for custom solutions, and supports the company’s image as the leader in innovation, color and style.
The new Brown Jordan showroom will be located on the first floor in the Blue Building at the PDC. The move from the fourth floor to the first allows for improved product display and traffic flow.
With construction scheduled to begin late June 2010, Brown Jordan has engaged internationally-renowned architects, John Friedman and Alice Kimm (JFAK), to lead the design of the 5,300 square-foot space. An integration of modern architecture with the design and functionality of Brown Jordan’s furniture will give the space a renewed excitement and purpose. “The idea is to design a social experience,” says Stephen F. Elton, VP of Sales and Brand Opportunity for Brown Jordan. “It is the experience of being in a particular space that engages designers and clients to work together, visualize, and create unique living solutions.”
Elton continues, “The renovation for a new social space, coupled with the strategic move to the first floor, allows Brown Jordan to better serve the extended design community while strengthening its presence in a key market.”
The Grand Opening of the new Brown Jordan showroom is scheduled for this Fall.
About Brown Jordan
Since 1945, Brown Jordan has designed iconic leisure furnishings that defined and transformed an
industry. Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the
first company to create furniture for full-time outdoor use. The first of these innovative designs,
constructed of tubular aluminum and vinyl lace, was fittingly called “Leisure” and marked the birthplace
of outdoor furniture.
Brown Jordan furniture is designed to complement your leisure lifestyle. The Brown Jordan portfolio
features more than 30 collections in a range of design styles and material. Distinctive silhouettes are
hand- and machine-crafted into high quality furnishings that enhance traditional, transitional, and
contemporary environments. Our collections are appropriate for residential and contract environments,
both indoors and out. Known for producing stylish, award-winning designs, we have built a reputation on
more than 60 years as the industry leader in innovation and design integrity.
About John Friedman Alice Kimm (JFAK)
Formed in 1996, John Friedman Alice Kimm Architects has become renowned for an innovative design process dedicated to creating vibrant architectural spaces that catalyze creative interaction and redefine both social and individual realms. The firm’s portfolio encompasses a range of building types and sizes that have been widely recognized for their technological, material, and sustainable intelligence, as well as their spatial fluidity, quality of light and social significance. Noteworthy early projects include Club Sugar, the LA Design Center, and the SK Swim Center, followed by more recent examples such as the King Residence, the Graduate Aerospace Laboratories at Caltech, and the Guest of Honor Pavilion for the 2009 Guadalajara International Book Fair. JFAK has received over 30 significant design distinctions, including 16 American Institute of Architect Chapter and State awards.
Brown Jordan corporate offices are located at 9860 Gidley Street, El Monte, California 91731.
Source: Brown Jordan
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