Norton, MA -- Bernie & Phyl’s Furniture, one of the largest furniture retailers in New England, today opened its first Rhode Island store in Warwick, RI. The retailer is planning a grand opening “Free For All” celebration that will begin on October 8. During the “Free For All,” Bernie & Phyl’s will give away (with a minimum purchase) free trips to Las Vegas, Cancun, and Orlando; free Carnival cruises; free HD TVs; free gift cards for furniture or groceries; and zero percent (free) financing.

Bernie & Phyl’s new 22,000 square foot store is located at 920 Bald Hill Road, and will feature an exclusive Sealy bedding gallery. Bernie & Phyl’s, which has six stores in Massachusetts and New Hampshire, is the largest Sealy bedding dealer in the greater Boston area. Bernie & Phyl’s hired approximately 20 employees to staff the new Warwick store.

With a focus on high quality furniture at great prices, Bernie & Phyl’s has created a highly successful niche in a very competitive marketplace. Started by the Rubin family in 1983, the family-run business has grown into one of the most successful furniture retailers in the country. Bernie & Phyl’s is a three-time winner of the prestigious Better Business Bureau’s Local Torch Award for Excellence, which is given to companies in Eastern MA, ME, RI, and VT that embody the highest ethical standards.

“We are very excited about opening a store in Warwick, RI. This is a market area that we have not served in the past and we think there is tremendous opportunity here,” said Larry Rubin, CEO of Bernie & Phyl’s Furniture. “Our new store is beautiful and we believe there are a lot of customers in Rhode Island, all of Southeastern Massachusetts, and Eastern Connecticut who are looking for the stylish furniture, reasonable prices, and the exceptional customer service we are known for.”

The “Free For All” giveaway includes some restrictions and customers should visit Bernie & Phyl’s Furniture for more details.

Based in Norton, MA, Bernie & Phyl’s Furniture is the largest privately owned furniture retailer in Massachusetts. The family run business has seven stores in New England: Braintree, MA; Hyannis, MA; Nashua, NH; Raynham, MA; Saugus, MA; Warwick, RI; and Westboro, MA. Bernie & Phyl’s Furniture received the prestigious Better Business Bureau Local Torch Award for Excellence in 2009, 2007 and 2004, which is given to companies that embody the highest ethical standards. In 2002, the company was named “Retailer of the Year” by the National Home Furnishings Association, which is the highest honor in the retail home furnishings industry. The company ranks among the Top 100 furniture stores in the country according to Furniture/Today magazine.

SOURCE: Bernie & Phyl’s Furniture

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