TOANO, VA. -- Bellawood, a premium prefinished hardwood flooring brand, has increased its warranty from 50 to 100 years and added a warranty transfer option for homeowners. Bellawood, known for its beauty and durability, is one of the first in the industry to offer a transferable flooring warranty, which is significant for homeowners who may eventually sell their home. This means that for a century, home sellers with a Bellawood floor can transfer their warranty to future homeowners.

Whether solid or engineered, Bellawood always begins by hand-selecting each board of domestic and exotic species. The natural colors and grain of the wood make every floor unique in its character. No stain is added. To protect the wood’s beauty and provide remarkable durability, a UV-cured aluminum oxide finish is then applied to each plank. The result is an exceptional hardwood floor with breathtaking graining and coloration, topped with a finish that has raised the bar within the flooring industry. It’s this superior craftsmanship that allowed the brand to increase the warranty to 100 years.

Quality That Counts

“We believe replacing worn-out flooring or carpeting with a beautiful Bellawood floor enhances your home’s appearance, while the industry-leading transferable warranty adds a great selling feature if you choose to sell your home in the future,” said Thomas Riddick, who runs the Bellawood finishing line outside of Williamsburg, Va. “We’re aware that people don’t live in their home for 100 years, but it supports the confidence that we have in our flooring.”

To ensure the finish meets life’s demands, a sandpaper abrasion test known as Taber Testing is conducted on Bellawood flooring. In addition to the Taber Test, the quality control and inspection process for Bellawood products is stringent. The Bellawood quality control experts walk a total of 12 miles on the finishing line every day to ensure the quality of each plank. As part of this commitment to continuous improvement, an innovative topcoat was recently added that improves scratch resistance.

Transferable Beauty and Durability

In recognition of this change, Lumber Liquidators, the largest specialty retailer of hardwood flooring in the U.S., is offering special promotional pricing on Bellawood prefinished hardwood flooring throughout the month of June.

“Lumber Liquidators is proud to offer our customers the premium quality that comes with Bellawood flooring,” said Tom Sullivan, founder of Lumber Liquidators. “With a product that is warrantied for a century, both the original buyer and possibly several after will be able to enjoy its beauty and durability.” Lumber Liquidators is offering an exclusive “Bellawood Weekend” from June 9 through June 13 at all of its stores in the United States and Canada. During this time, shoppers will be able to utilize a $100-off promotional code that they can also share with another family member or friend. For promotion details, customers should call 1-800-HARDWOOD or visit their local Lumber Liquidators store (store locations and contact information can be found on the Lumber Liquidators’ website).

Lumber Liquidators offers Bellawood prefinished hardwood flooring in solid domestic, solid exotic and engineered varieties. Visit www.LumberLiquidators.com or www.Bellawood.com for more information on Bellawood hardwood floors and the 100-Year Transferable Warranty.

About Lumber Liquidators

With over 240 locations, Lumber Liquidators is North America’s largest specialty retailer of hardwood flooring. The company features more than 340 first-quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators’ low-priced product, much of which is in stock and ready for delivery.

Named one of Forbes.com’s 100 Most Trustworthy Companies of 2010, the company’s quality products—such as Bellawood prefinished hardwood flooring and Morning Star bamboo flooring—regularly appear on popular television shows, such as Extreme Makeover: Home Edition and HGTV’s Dream House.

For more information about Lumber Liquidators, please visit www.lumberliquidators.com or call 1.800.HARDWOOD. You can also follow the company on Facebook and Twitter.

For more information about Bellawood products or a copy of the warranty, please visit www.bellawood.com or call 1.800.254.0181.

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