SANTA ANA, CA--Behr Process Corporation today unveils ColorSmart by BEHRTM Mobile application, offering consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger. With a range of unique features, such as the first-of-its-kind capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment. Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.

“BEHR.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation. “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHRTM online, the company partnered with AppTight, an independent and leading developer of mobile applications, to create this unique tool. The easy-to-use features for selecting the perfect color palette with the ColorSmart by BEHR Mobile application include:
* Explore Color – Browse BEHR’s Premium Plus Ultra® and Premium Plus® range of over 2,000 colors. Users can search for colors by browsing through color families or by entering a BEHR color name or number. Once a color is selected, a user can further coordinate or preview the color in a room image.
* Photo Match – Take a photo or use an existing photo from a user’s personal gallery. Tap on an area in the photo and the application will pull up the three closest matching paint colors.
* Preview Colors – Users can access interior and exterior images in a variety of styles within the application in order to test their color choices by painting the walls, trims and accents. Zoom in to see details of the photo or remove a color and add another for the perfect color combination. Consumers can share their color selections with friends and family by posting it on their Twitter and Facebook pages. Projects can also be saved to BEHR.com.
* Favorites and More – Favorites was created for the user to be able to save their favorite colors, coordinated palettes, and room images. In addition, the application provides users with a handy paint calculator to help figure out how much paint to purchase and a store locator to get directions to the nearest The Home Depot store.

The ColorSmart by BEHR Mobile application was created specifically for the Apple iPhone® mobile device and will also work with the iPad® and iPod touch® mobile devices. In the coming year, BEHR will be exploring other mobile platforms, such as the AndroidTM, and enhancing current features for a richer user experience.

ColorSmart by BEHR Mobile is available as a free download for the iPhone mobile device from the Apple iTunes® store. For more information about the application and how to use it, visit BEHR.com. Mobile users are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

SOURCE: Behr Process Corp.