Hannover/Shanghai. “Following the uncertainty created by the world financial crisis in 2008/2009 it is pleasing to report that the Chinese market for woodworking technology is back to strong growth,” commented Mr. Ma Quinsheng, Vice President and Secretary General, China National Forestry Machinery Association (CNFMA) and joint organiser of WoodMac China 2011. Mr. Ma added, “Our members are reporting a significant increase in sales to the domestic and international markets for the first five months of 2010 and orders to the end of this year are very positive.”  The 11th Edition of WoodMac China, organized by CNFMA, Deutsche Messe AG and China International Exhibitions Ltd, is scheduled to take place from 1 to 4 March 2011 at Shanghai New International Expo Centre.
Exhibitions are a good indicator for the health of a particular market. The organisers of WoodMac China report that demand for space at the next edition in 2011 is already in excess of levels last experienced before the slump of world economies in 2008. Currently, 13% more space has been reserved for the show than was occupied at the last edition in 2009, taking the show to a record 34,500 gross square meters. “The private sector woodworking guilds from Beijing, Qingdao and Shanghai, plus independent company reservations from South China, have all booked large areas at WoodMac China 2011,” said Gladys Lui, Project Manager for the show. The Qingdao Guild have moved quickly and reserved 4,500 net square meters, occupying nearly all one complete hall, for their members, while six of the largest companies from the Shanghai Guild have reserved space totaling more than 2,000 net square meters. Shanghai Yuetong alone has reserved 600 square meters and will display a multiple machining center for door manufacture, CNC table sliding saws, and edge bander and CNC routers.
“What is most interesting is the number and wide variety of technologies that are to be shown at WoodMac next year,” added Ms Lui. Companies booking space so far will show a greater range of technology than ever before, including primary log processing; panel board technology; flooring and furniture manufacturing and assembly machinery; window, door and stair case technology. Of particular note is the number of companies joining the wood panel technology section, including such prominent names as Shanghai Wood Panel Machinery Co (SWPM) together with Dieffenbacher, Germany; IMAL and PAL from Italy; and China Foma. Cutting tools, a new dedicated area at the 2011 show, has attracted significant bookings from companies both inside and outside of China.
WoodMac China 2011 will once again have the exclusive support of EUMABOIS (European Federation of Woodworking Machinery Manufacturers), making it the only exhibition in China during 2011 to have a German Pavilion of leading wood technology companies organized by the German Woodworking Association (VDMA). Terms for joining the German pavilion have recently been announced and interested companies are recommended to reserve space early. The show will also have an Italian Pavilion, organized by the Italian Woodworking Association (ACIMALL), that includes such top brands names as Italpresse, which will display hot and cold presses, cabinet assembling clamps, membrane embossing and molding presses, and glue applicators. The Spanish pavilion, organized by AFEMMA, will see the return of long time supporter Barberan S.A. showing profile wrapping machines, board laminators, and coating and printing lines. While a pavilion from Finland will be coordinated by TIF, Finland and independent company reservations are being made from the other nine country member associations of EUMABOIS.
WoodMac China 2011 will run concurrently with FurniTek China (furniture hardware and accessories) and WoodBuild China (lumber, veneers and architectural wood products).
The last editions of WoodMac, FurniTek and WoodBuild took place in February 2009 and attracted:
–    13,672 visitors, of which 42% came from Shanghai, 43% from other Chinese cities, and 17% from overseas
–    406 exhibiting companies from 19 countries, including pavilions from China, Germany, Italy, and Spain.
–    Buyers from 81 countries who placed record orders with Chinese and international suppliers.
Source: WoodMac China, www.woodmacchina.net

Have something to say? Share your thoughts with us in the comments below.