ATLANTA, GA – Amerock recently previewed 165 new products being added to its unique portfolio of offerings in September 2011, further expanding the company’s selection to include more than 3,000 eye-catching decorative hardware solutions. Amerock offers the largest and broadest variety of decorative hardware with seven size extensions added to four popular collections, and an expanded finish offering including two new bronze finishes. These new product additions reinforce Amerock’s commitment to helping designers and homeowners easily express their individual style in every knob, pull, hook, bath hardware and functional element in the home.

Amerock, an innovator and style partner in the decorative hardware industry for more than 80 years, provided this sneak preview of the 165 new products – a wide assortment of sizes, styles and finishes – to the attendees at this year’s Kitchen and Bath Industry show in Las Vegas on April 26-28, 2011. The newest additions to Amerock’s line are designed, as with all Amerock hardware, to coordinate with all the latest styles in decorative plumbing fixtures, cabinets, appliances, lighting and various color palettes.

SIZE, SHAPE, SELECTION

As part of the fall introductions, Amerock will be offering a variety of extended sizes in knobs and pulls across four popular collections that are sure to achieve the perfect coordinated look in any style of home. Pulls ranging from 3 to 18 inches have been added to the contemporary Essential’Z collection, the elegant Candler line and the modern Extensity assortment, with oversized knobs up to 1 ½ inches also added to Candler and Extensity. The classic Atherly collection has been expanded
to include a 128mm pull, with size extensions of its round and oval knobs to highlight the delicate beading while adding a subtle touch of class in any traditional home.

In addition to the new sizes, Amerock is also unveiling a new versatility in its finish offering by making both new and existing finishes available on an even wider variety of decorative hardware.

THE BRONZE AGE

While, historically, the Bronze Age ended more than 3,000 years ago, today Bronze finishes are in their prime and continuing to gain momentum. Two new Bronze finishes are the newest additions to Amerock’s family of more than 70 finishes. With its sleek, energetic feel the Brushed Bronze finish, available in September 2011, accentuates any contemporary décor. The new Caramel Bronze finish from Amerock, also available in September 2011, is soft enough to be featured in a quaint country cottage, while its bold, dark undertones also make it an ideal addition to a rustic mountain home or an upscale urban loft. Spanning an assortment of styles and décors, Amerock’s new Bronze finishes will be available across a wide variety of Amerock’s collections. Also, an array of Amerock’s collections include the eye-catching, richly toned Oil-Rubbed Bronze finish, while the deep gold of Amerock’s Gilded Bronze finish is included in the Hollywood glamor-inspired Mulholland collection.

SILVER SHEEN

In addition to its extensive bronze finish selection, Amerock continues to leverage its position as the leader in coordinating decorative hardware by extending existing silver and gold tones to both new and current cabinet products. The lush Antique Silver and time-tested Satin Nickel can be found on the size extensions being added to the Atherly, Candler, Essential’Z and Extensity collections. Also, all of Amerock’s quality finishes are guaranteed for the life of the home.

GET HOOKED

Amerock is also increasing its hook offering with 32 new options launching in September 2011. Whether a homeowner needs a large coat and hat hook or small key and gadget rack for their entranceway, a hook rack or beveled hook rail for a mudroom, Amerock has the hook solution. Amerock will be adding new hook finishes from brushed bronze to satin nickel and pairing them with a variety of wood rail options including mahogany, honey pine and white.

From a simple robe hook to a 24 inch towel bar, Amerock will be adding new and existing finishes to an expanding assortment of bath hardware, offering even more opportunities to bring a coordinated look to any bathroom and throughout the whole home. The Arrondi collection will find the perfect complement to its already sleek curves and contemporary design in the new Brushed Bronze finish, while the Clarendon family will expand in array of finishes, from Antique Silver to Caramel Bronze, to further coordinate with any style.

MIXED AND MATCHED

Adding an air of elegance, Amerock’s three new mixed-material square knobs combine depth and dimension to enable homeowners to mix materials and bring their unique style to life at home. With three finish options including satin nickel, antique silver and oil rubbed bronze, homeowners can easily coordinate the knobs with other elements at home. All three finishes are available in a sleek square design that is 1 inch in size. Each new mixed-material knob from Amerock adds a sophisticated feel to any vanity, cabinet or furniture piece and complements a wide range of decors.

THE DIFFERENCE IS IN THE DETAILS

Since homeowners want functional hardware to be stylish as well, Amerock has also extended new and existing finishes to an array of hinges. This extension ensures that any exposed hardware element is available in a variety of matching finishes to allow for complete coordination throughout the home.

Amerock's 2011 introductions provide numerous affordable opportunities for designers and homeowners to personalize and enhance the appearance of their furniture and cabinetry while increasing the piece’s functionality, usability and character. Amerock remains focused on helping designers and homeowners easily find the hardware they need to complete their project, understanding that even the smallest details can make a dramatic impact.

Amerock markets decorative hardware solutions that inspire, coordinate and help express personal style. For the kitchen, bathroom and the rest of the home, with a variety of finishes and designs for all decorating tastes, Amerock is the ultimate, time-tested source for hardware needs.

Founded in 1929, Amerock is headquartered in Atlanta, Georgia with a distribution facility in Freeport, Illinois. Amerock markets products in four categories: decorative hardware, decorative hooks, bath accessories and functional hardware.

SOURCE: Amerock Hardware