New York - Gift, home accessory and toy company AREAWARE will show its 2014 spring collection at NY NOW (formally the New York International Gift Fair). From February 2nd through February 6th, 2014, AREAWARE’s latest launches will be on view at the company’s booth, #4002, located in Accent on Design.
Based on initial feedback, buyers are on the hunt for playful wooden gifts ideal for Father’s Day or graduation, which AREAWARE’s new collection has plenty of. Some highlights include the Key Target from Brooklyn based design duo, Bower, the Plywood Playing Cards from industrial designer and principal of North Carolina’s “The Other Edge Design Studio,” Donald Corey, and expansions of David Week’s popular Cubebot Collection.
“Our customers have always told us that they love the tactile, organic nature of wood products, so it felt so right to continue to work with our artists to bring to our audience more items in that medium,” notes Noel Wiggins, AREAWARE president.
Key Target is a brightly painted “pop-art” beech wood target equipped with strong magnets that easily affixes to a wall becoming a functional and fun magnet board perfect for storing easy-to-misplace items and “need to remember” notes. It also comes with an AREAWARE branded Key Ring. Dads will love the fun and challenge of tossing their keys at the bull’s eye and seeing them stick.
Plywood Playing Cards are designed for competitive gaming and imaginative free play thanks to interlocking slots which allow the user to both build and play with the deck. Crafted from Birch plywood, the cards take their inspiration from Mid-Century design, and come encased in a Plywood Box for easy storage and gifting.
NEW Cubebot characters include the powerful Ninjabot, available in small and micro, and micro versions of Cubebot’s complex companions, Julien and Guthrie. Cubebot’s hard, beech wood frame is held together with elastic bands, which allow for added flexibility and possibility when transitioning the playful puzzle from cube form to robot form. Julien and Guthrie are designed in the same format as the traditional Cubebot puzzle, but they add a higher level of challenge when folding back into cube form.
Other launches include: beech wood tabletop tool-toy pepper mills from Cas Holman, the Italian Memphis inspired Crank Grinder and geometric Bird Mill; small, personal Fauna Pouches from Ross Menuez depicting animal imagery from his popular Fauna Pillow Collection; Blockitecture: Series 1 – Brutalism by James Paulius; and additions to the popular Reality Series by Harry Allen, including the Sunflower Vase, and new colors of his popular Bank in the Form of a Pig, Pick-Up and Roller Stop.
AREAWARE is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. Our goal is to create thoughtful products that inspire an emotional response. We like to think we have a good sense of humor and that our objects are poetic. We wish to create a forum for young and local talent and together become a strong voice for American design. We believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things. http://www.areaware.com
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