ST. JOHNS, FL--Winn-Dixie Stores, Inc. today celebrated the completion of its fifth transformational store located at 2220 County Road 210, in the St. Johns Commons between Jacksonville and St. Augustine. Nearly identical to the store the grocer opened last week in Apopka, Fla. near Orlando, the St. Johns store’s transformation goes beyond the physical facilities — most notably the farmer’s market at the store’s entrance — to what’s inside the store and how it’s sold.

Just past the greatly expanded produce department is a massive new deli serving restaurant-quality entrees and side dishes for guests who are too time-stressed or choose not to cook a meal. Experienced chefs direct preparation of the wide variety of foods, including made-to-order pizza, seven flavors of chicken wings, barbecue bar, and a carving station with fresh fish, poultry and prime rib.

“This store exemplifies our commitment to the fast-growing northwest St. Johns County area and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community,” said Dan Lafever, Winn-Dixie regional vice president. “We are excited to deliver on our promise of providing our guests with a fresh, new shopping experience that is fun and imaginative.”

Physical changes in the store include hardwood flooring throughout the produce, deli and bakery departments, and highly polished concrete floors elsewhere in the store, as well as modern lighting and brighter, more colorful décor that showcases the thousands of offerings. Besides the expansive wine and cheese sections staffed by knowledgeable specialists, the St. Johns Winn-Dixie also has expanded meat and seafood departments and a dedicated area offering free Wi-Fi access and complimentary coffee. Guests also can find “Winn-Dixie” and “Winn-Dixie Organic & Natural” private-label products, which offer national-brand quality at substantial savings. “We are committed to providing our northwest St. Johns County guests with the greatest value and quality possible,” Lafever added.

“With an enhanced product selection and expanded departments, guests will enjoy a fresh and local shopping experience every time they visit our store,” said Greg Stanford, store director. “We welcome our neighbors and friends to come in and see their new Winn-Dixie.”

To celebrate the grand reopening, Winn-Dixie will host a series of celebrations throughout August that include cooking demonstrations, food tastings, live entertainment, raffles, giveaways and more.

This is the first new “transformational” remodeled Winn-Dixie store in North Florida and fifth overall. The grocer plans to open 17 stores like the one in St. Johns County in the coming year at a cost of approximately $5.5 million per store.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 484 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.

SOURCE: Winn-Dixie

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