Expectations were substantially exceeded
The Vauth-Sagel hunting lodge was just one of the highlights of the world’s leading trade fair – the interzum – in Cologne, which took place between May 13 and 16, 2013. Considerably more visitors from all over the world were drawn to our very special trade fair stand, which dazzled not only with countless innovative storage space solutions and waste separation systems for the kitchen furniture sector, but also excelled in terms of Westphalian cosiness and sociableness. After four trade fair days, the management is in agreement that the trade fair was an unmitigated success. “A sensational attendance that exceeded all expectations”.
The decision to symbolically underline the ‘Made in Germany’ topic with a Westphalian hunting lodge was rewarded with positive feedback from many hundreds of customers, partners and dealers during the trade fair. With this wonderful stand concept, Vauth-Sagel unambiguously and impressively presented itself as an owner-run and down-to-earth family-managed company with four German production sites and an international sales organisation.
Product innovations and hospitality all under one roof
Spread out over more than 400 square metres, the trade fair stand comprised two hunting lodges and a lounge area. One of the lodges was home to our innovative product solutions for the global kitchen furniture sector, where the primary focus was on the new DSA side drawer systems with their new look and guide package and probably the most comprehensive range of waste separation systems in the form of the Eco line. But the new generation of VSA storage cabinets was also the target of huge interest from visitors. All storage space systems had been fitted out with new seals and signets, featuring such quality attributes as ‘Made in Germany’, the FSC and ISO 14001 certifications or which demonstratively illustrated the ‘easy fit’ handling- and assembly-friendliness of the systems. This was simultaneously the link that united innovation and tradition and ensured that the hunting lodge was a coherent and tangible overall exhibition area. A live presentation showcasing the assembly-friendliness of selected system components rounded off the presentation show.
In addition to the product presentation itself, the focus of the second lodge and the lounge area was on hospitality. This communication zone – with more than 160 seats – has been part of the Vauth-Sagel Group for many years now and is a part of virtually every trade fair presentation around the globe. Here, customers and partners can chat extensively and talk with the Vauth-Sagel team within a wonderfully atmospheric environment. The ‘in-house’ kitchen and its four chefs conjured up three-course gourmet extravaganzas both at lunchtime and in the evening. Once again, the ingredients – very much in line with the theme of the trade fair and the company’s philosophy – were all home-grown. The subsequent, now legendary, Vauth-Sagel trade fair stand parties also attracted other trade fair visitors and exhibitors at get-togethers celebrating the end of the trade fair evenings.
Trade fair deemed an extremely successful event
The management and the sales staff were all in agreement at the end of the trade fair: “For us, the trade fair was a complete success. We had a sensational show and we exceeded our expectations by far. But our Westphalian hunting lodge was not only full during the day, it also proved to be a hugely popular venue on each of the trade fair evenings. With our courageous and single-minded trade fair stand presentation, we not only reached out to our existing customers across the globe, we also provided them with a lasting demonstration of our company, our philosophy and the products themselves”, comments Managing Director Claus Sagel.
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