Grand Rapids, MI - In a move designed to simplify its branding, office and home furniture industries supplier UNITEDLOGIC, Inc. is announcing the transition to its new name of LOGICDATA North America Inc., according to Steve Jones, President.

For over 15 years, LOGICDATA Electronic & Software Entwicklungs GmbH of Deutschlandsberg, Austria has been known as the leader and leading supplier in the field of innovative motor controls and operating elements for electronically height-­‐adjustable furniture.

“Our expertise is the development of intelligent electronics and mechatronics as well as ambitious embedded software”, shared Steve Jones from LOGICDATA North America Inc. in Grand Rapids, MI. “After three years of building the North American branch of LOGICDATA, we felt the time was right to make a change to more clearly reflect and amplify the excellence of our parent company.”

“LOGICDATA continues to grow and change, adding next-­‐generation products to its offering for the office furniture industry”, added Stefan Kieler, Director Sales LogicOffice Products. “As we continue to innovate, we felt changing the name of the North American business would help our customers more easily understand the link between our Grand Rapids-­‐based company and our international product line serving both – the office and home furniture – markets.”

Mario Neuhold, Business Development Manager for LOGICDATA North America, shared that “At NeoCon 2015, attendees will begin to get a better picture of LOGICDATA’s use of mechatronics to transform expectations of what is possible in supporting ergonomic integration, both in home and office-­‐based products.”

The name change was effective on February 01, 2015. For more information, please contact Mario Neuhold, at, or visit the company’s web site at

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