Bielefeld, Germany - Exhibitors at the 18th ZOW supplier fair for the furniture and interiors industry, which ran between 6-9 February 2012 at the Bad Salzuflen exhibition centre, confirmed that the quality of this year's visitors was outstanding. Renowned furniture manufacturers, including well-known companies such as Interlübke, Nobilia, Rauch and Ikea, from all over Germany and their senior managers attended ZOW. Andreas Bielefeld, head of product development at Nobila and a member of the ZOW advisory board: "Again and again ZOW introduces us to suppliers who surprise us with their great products. This is the place where decisions have to be made if you will show new furniture in autumn."

In total ZOW attracted 671 exhibitors from 33 countries and more than 17 500 visitors. The majority of visitors, some 65%, were German, but many foreign companies also attended ZOW. The importance of the East Westphalian-Lippe region as a location for suppliers to the international furniture industry is indisputable: 40% of all supplier products manufactured in Germany are produced here. At 35%, the proportion of visitors from abroad increased slightly in 2012 compared with the previous year. Historically most companies have come from the Benelux, the UK, Scandinavia and Italy, but there were also a good number of Polish and Russian firms at Bad Salzuflen in 2012. Visitors didn't just include industry and interiors, representatives of well-known trade organisations and other related sectors such as mechanical engineering also attended the trade fair in Bad Salzuflen.

Top furniture companies come to ZOW 2012ZOW is focusing on information, communication and networking more than ever before. Contacts are made, networks established and new deals initiated at the event. Here you can learn first hand the very latest about future technologies such as lightweight construction, RFID and new technologies used in furniture production. 2013 will feature a new exhibition concept in hall 22.1 dedicated to this trend. Horst Rudolph, managing director of the exhibition organiser, Clarion Events Deutschland: "Here we will be giving companies a platform with a specific stand architecture focusing on communication in the centre of the exhibition. The area is designed to appeal in particular to those exhibitors who don't launch new products every year but are wanting to make personal contact with their target market at an early stage – to fit in with the ordering cycle of the furniture industry."

Holger Dzeia, managing director of Interprint and member of the ZOW advisory board is very positive about this offer from Clarion Events: "This offer will be of interest to a whole range of familiar businesses within the supplier industry and we can certainly envisage being one of them." ZOW is changing – moving away from a place where products are simply presented to more of a focus on communication and networking – but its importance as a supplier platform for the furniture and interiors industry in the East Eestphalian-Lippe region remains the same. The slogan for ZOW 2013 sums it up perfectly: "ZOW – your key to the market."

Testimonials ZOW 2012


Bakhtiyar Batyrbaev, Direktor Mebelnaya Kompaniya TURA (Russia)

“We have been visitors to ZOW for the last five years, and here we find just the products we need. The format of the event is just right for us. We are able to reach all the suppliers that are important for us.”

Andreas Bielefeld, Head of Product Development nobilia (Germany)

"The furniture sector in East Westphalia-Lippe is very well positioned, and ZOW contributes significantly to that. Here we always find new providers who surprise us with their products. The closeness to the region is an inestimable advantage. We are here with our complete staff – from CEO to apprentice.”

Ólafur Ingvar Arnarson, Managing Director Inntekk (Iceland)

“We are working in the furniture industry and can meet all our suppliers at ZOW. Business can be made in two days. It´s much more easy than at other exhibtions. That´s why ZOW is a very good exhibition for us.”

Karl-Heinz Kraft, Director of Operations Häfele (US)

"In Bad Salzuflen we meet all our clients in one place. That is why ZOW is a very effective fair for us. We come to ZOW every year.”

Dr. Lucas Heumann, Head of the Associations of the Wood and Furniture Industries (Germany)

"We are really glad that ZOW exists. It is a true performance feature for the furniture cluster East-Westphalia-Lippe. The timing is perfectly tuned to meet with the product development cycles of the furniture industry.”


Holger Dzeia, CEO Interprint (Germany)

"For us ZOW is the most important fair for the Western European market. Here we meet our clients from the East Westphalian region, but also many international guests. This year, we already welcomed visitors from Asia, Australia and South America.”

Oliver Stern, Directeur Commercial Industrie, Compagnie Francaise Du Panneau (France)

“ZOW is the annual meeting point where we meet clients, providers, colleagues and friends. This year we are here as exhibitors for the first time, because we want to launch two specific new products in the market. It’s a very familiar atmosphere, and the organisation is tip-top.”

Philipp Sprockhoff, Director Sales/Marketing EGGER Northwest Europe (Germany)

"For the year to come ZOW 2012 is an essential indicator at the right time for the European furniture an furniture supplier industries. We are completely satisfied with our presentation and with the fair itself. Our engagement has proved worthwhile: The direct feedback of our clients shows us that we have turned up trumps with our product an décor developments.”

Markus Kuhbach, Head of Fittings Division, Würth

This year’s ZOW was characterized by many visitors and a remarkably positive mood. We were able to establish many new contacts and to intensify our old contacts. It is vital to us to present the Würth company as a capable partner for the trade.

Franz Greisinger, Marketing Director Leitz GmbH & Co. KG

"We presented our new tools for furniture production at Bad Salzuflen, such as the two DIA routers Diamaster PRO³ and Diamaster PLUS³. ZOW was the ideal platform for this, especially because this year’s show attracted a lot of international visitors.“

Wolfgang Bohm, Deputy Sales Manager Kronospan Switzerland (Switzerland)

"We sell 75% of our products in EU countries, in which Germany is by far the biggest market. That’s why we are at ZOW. Here we meet the industrial as well as the retail sectors – exactly all the clients who are important for us.”

Walter Wratschko, Sales Manager (Austria)

"If you want meet new people you have to come to ZOW. All is very professionally done here. And we can guarantee we‘ll come back next year.”

Source: Clarion Events Deutschland GmbH


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