LINCOLNSHIRE, IL – Steve Arend has joined Vance Publishing Corporation in the newly-created position of Vice President, Data Products Group. Steve is charged with leading Vance’s data businesses to ensure that the content provided to the market meets the needs of the customer and is presented in a dynamic and user-friendly format. The group currently includes Red Book Credit Services, Greenbook and Doane Advisory Services. Steve will be responsible for leveraging these databases and growing these products.

Steve has experience in several Internet solution companies. Most recently, Steve was Director of User Experience and Client Solution Architect at Reaction Stream LLC. Prior to that, he founded an interactive digital agency called How Machines Work (HMW), which he subsequently sold to the global B2B company, United Business Media. HMW became UBM Studios, and Steve was its Chief Innovation Officer. His "pre-Internet" years were spent as a Design Engineer within the plastics, furniture and robotics industries, where his mission was to improve the human machine interface on a factory floor, designing ergonomically-correct furniture components and 3D industrial visualization.

”We are thrilled to bring Steve Arend into Vance at a very exciting time of business transformation. His background is uniquely suited to take advantage of the tremendous opportunities before us,” said Peggy Walker, Vance president.

“My passion has always been to eliminate client frustration through the innovative use of online technology to inspire and educate audiences with rich, fully-immersive online experiences,” said Steve Arend.

Steve has a BS in Mechanical Engineering from Western Michigan University and will be based in Vance’s Lincolnshire IL office and will also have offices in Vance’s Lenexa KS and St. Louis MO offices.

About Vance Publishing Corporation

Vance Publishing Corporation is a leading business-to-business integrated media company serving the agribusiness, beauty and professional woodworking industries. The company produces 16 magazines, more than 80 e-newsletters, over 20 websites, several tradeshows and events, a subscription-based data product set, and custom media products. Founded in 1937, Vance Publishing Corporation is headquartered in Lincolnshire, IL, with additional offices in Lenexa, KS, and St. Louis, MO. For more information on Vance Publishing Corporation, go to

Source: Vance Publishing Corporation

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