Ann Arbor, MI - Grand River Inc., a leading e-commerce developer, announced it was chosen by Steelcase to develop a new portion of the company’s website. Steelcase is a global, industry-leading firm that offers a comprehensive portfolio of furnishings, products and services for organizations around the world (

A Magento Gold Solution Partner, Grand River will leverage Magento Enterprise Edition 1.13. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“The project is underway and we’re excited about working with Grand River,” said Brad Doan, director, global brand communications at Steelcase. “They have a good understanding of our brand and the extensive experience with Magento that we need to create an exceptional online customer experience.”

Grand River will use its expertise in creative design, information architecture, user experience, interface development and system engineering to design and develop the new component. It will be integrated into Steelcase’s primary corporate site and deliver an enhanced experience for Steelcase customers by providing powerful faceted search capabilities.

“It’s a real honor to earn the trust of a company like Steelcase,” said Scott Robertson, co-founder and chief executive officer of Grand River. “We’re putting Magento to work for them in a unique way. The component we’re building will offer their customers an experience that complements the unparalleled quality for which Steelcase is known.”

To meet Steelcase’s goal of designing work environments that serve a variety of individual and task needs, Grand River will use responsive design techniques to build the new component, giving customers a consistently effective interface on multiple devices.

In addition to the new design and development work, Steelcase has retained Grand River to provide strategic consulting and additional marketing support.

About Steelcase, Inc.

For over 100 years, Steelcase Inc. has helped create great experiences for the world's leading organizations - wherever work happens. Steelcase and our family of brands - including Steelcase®, Coalesse®, Designtex®, Details®, Nurture®, PolyVision® and Turnstone® - offer a comprehensive portfolio of furnishings, products and services designed to unlock human promise and support social, economic and environmental sustainability. The company is globally accessible through a network of channels, including approximately 670 dealers. Steelcase is a global, industry-leading and publicly traded company with fiscal 2013 revenue of $2.9 billion.

About Grand River

Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500 firms, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platform, including Magento, Demandware and Hybris. Clients include many of Internet Retailer’s Top 500 firms and leading online merchants such as Gander Mountain, Zumiez, Steelcase, Pet Supplies Plus, Ford Direct and Lake Champlain Chocolates. Founded in 2007, Grand River ranks as number 334 on the Inc. 500 list of the fastest-growing private companies in America. Call 734.913.8000 or visit to learn more.

Source: Grand River


Have something to say? Share your thoughts with us in the comments below.