LAVERGNE, TN-- - SVP Worldwide, the world's largest consumer sewing machine company, announces INSPIRA STUDIO™ by ClosetMaid® organizational system, a revolutionary solution with unique features that help today's sewers and crafters minimize clutter, enhance their organizational capabilities and take their creativity to new heights.
Consisting of eight pieces of smart modular furniture, including a patent-pending thread cabinet, the INSPIRA STUDIO™ furniture collection addresses the needs of millions of DIY consumers who struggle to organize their growing array of supplies that make possible their creative passions, such as sewing, crafting, scrapbooking, embroidery, and knitting. As the DIY and personalization movement has exploded in recent years, so has the range and variety of materials -- so much so that consumers have spent more than $600 million annually on dedicated sewing and related areas, according to a recent report from Freedonia Research.
"We devoted many months of research to resolving sewing enthusiasts' most frustrating organizational issues with one easy and elegant system, and the result is the INSPIRA STUDIO™ by ClosetMaid® collection," said Katrina Helmkamp, CEO of SVP Worldwide, which is the world's largest consumer sewing machine company and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands. "It offers innovative solutions to creative clutter because it was designed for sewers and crafters -- by sewers and crafters."
INSPIRA STUDIO™ smart furniture's modular pieces can be arranged and personalized to the needs of each consumer. The eight-piece collection includes five large, stackable cabinets; two smaller, mobile cabinets; and an activity table.
Of the five stackable pieces, the patent-pending thread cabinet is the system's flagship piece. Its full-extension frames organize and inventory up to 300 spools of thread, bringing even the deepest part of the cabinet within easy reach. It also features easy glide and tilting thread racks with removable thread bars for quick access to spools -- big or small, tall or short. Additional large cabinets are: the industry-first fabric cabinet, which stores and protects your favorite materials on stylish fabric organizer boards accessible via an easy-slide track system, the mat and hoop cabinet, the three-drawer supply cabinet and the compartment cabinet.
The two smaller, mobile cabinets-on-wheels let sewers and crafters transport their supplies to the areas where they're creating. The mobile notions cart features an accessory caddy and tempered glass top -- you can see what you need without digging to the bottom of your drawer. The mobile project storage cart features INSPIRA STUDIO™ three- and five-inch fabric boxes with protective lids designed to hold your latest projects, from patterns to scrapbooks.
The adjustable activity table provides a large, smooth space for sewers and crafters to do anything from cut patterns to lay out scrapbook pages, and can be set anywhere from 29- to 44-inches in height so you can work sitting or standing.
"By combining the INSPIRA STUDIO™ team's in-depth knowledge of sewers with our expertise in home organization and storage, we have created a one-of-a-kind system that allows sewers and crafters to reduce clutter and improve efficiency," said Scott Davis, Vice President of Product Development and Marketing, ClosetMaid®. "We've enjoyed partnering with SVP Worldwide to offer the highest quality product tailor-made for the DIY generation, with organizing solutions specifically designed for thread, fabric and crafting accessories."
Sold exclusively at certified dealers and retailers, each of the eight pieces within the INSPIRA STUDIO™ by ClosetMaid® organizational system will be sold separately. The Manufacturer's Suggested Retail Price for each piece ranges from $499 to $1,499. The furniture comes fully assembled (only the activity table requires minor assembly) when shipped, and all pieces have a one-year warranty. For more information, to locate a dealer near you, and to watch 360-degree videos showcasing the unique features of each facet of the INSPIRA STUDIO™ by ClosetMaid® organizational system, please visit www.myinspirastudio.com.
About SVP Worldwide
SVP Worldwide is the world's largest consumer sewing machine company and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections. As a global leader doing business through its affiliated companies in over 190 countries, SVP Worldwide specializes in the design, manufacture and distribution of high quality consumer and artisan sewing, quilting and embroidery machines, accessories and notions.
About ClosetMaid® and Emerson
ClosetMaid® (www.ClosetMaid.com), a business of Emerson, is an industry leader in home organization and storage systems. Emerson, based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world. The company is comprised of five business segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions. Sales in fiscal 2013 were $24.7 billion. For more information, visit www.Emerson.com.
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