From San Patrignano to the United States, a long roadshow from May to October 2013, traveling through Boston, New York, Washington, Charleston, Miami, Houston, Chicago and Atlanta. A journey that tells the story of just a small portion of what happens every day in this community, the biggest in Europe, which has been welcoming young men and women with problems of drugs and social marginalization for thirty years. An organization that needs no introduction, where attention to people, work and community leads to the re-birth of thousands of boys and girls, men and women.
Two activities of the community – excellent winemaking and a joiner’s workshop equipped with “Premium” machines by Scm Group in Rimini – resulted into a project called “Le botti rinascono a San Patrignano”. Using reclaimed casks where valuable San Patrignano wines have matured, the community created lamps, furniture, doors, toys, armchairs, chairs, small tables… The items were designed by about thirty famous designers, including Claudio Bellini, Luca Scacchetti, Pierluigi Cerri, Michele De Lucchi, Aldo Cibic, Terry Dwan, Elio Fiorucci, chef Gualtiero Marchesi, Karim Rashid, Matteo Thun, Aldo Spinelli, Angela Missoni, Paola Navone, Paolo Pininfarina and another chef, Marc Sadler. Without forgetting Maurizio and Davide Riva of Riva1920 from Cantù (Como), who have been supporting this project since its official launch at the Milan Saloni in April 2012, recording great success among audience and critics.
Give wood a new life, the same way as San Patrignano gives a new life to those who have lost and traded it. Ideas and projects shaped through the work of young people in the carpentry workshop at San Patrignano, which has always been equipped with Scm Group woodworking machinery, also thanks to the longstanding special friendship between the Aureli family – Scm Group co-owners – and Vincenzo Muccioli, founder of the community.
The machines, the wood from the barrique and the objects all testify the creativity, the know-how and the great charm of design, of “made in Italy”.
The long US tour will also draw attention to Italy in general. That’s why the “Barrique project” was listed by the Foreign Affair Ministry among official initiatives celebrating 2013 as the “year of Italian culture” in the States, with a calendar including over one hundred cultural events and initiatives.
Scm Group will be the top partner, together with sponsors like Italy-America Chamber of Commerce in New York, Ice (the Italian agency for enterprise promotion and globalization), Friends of San Patrignano (a community founded in 2003 to help young Americans based on the same model of the original community), Foundation for Italian Art and Culture in New York; Fondazione Bracco, by the same-named pharmaceutical industry family; Poltrona Frau, an excellent brand in the production of seats and upholstered furniture; Msc-Mediterranean Shipping Company, a giant of maritime transport; Aon insurance and reinsurance group; Federalimentare and Federvini, complementing design with Italian taste, offering wine tasting experiences at each stage of the roadshow.
“We are honored to take part in this great adventure of San Patrignano and “made in Italy” in the United States”, said Alfredo Aureli, general manager of Scm Group. “It’s an opportunity to testify our support and 30-year friendship with San Patrignano and their joiner’s workshop, where our machines are an established presence. But it is also a way to be close to the big and exciting world of design, to show what we believe in, our determination to provide tools that can turn a great idea into a great product. This is our mission: collaborate to make a dream, an idea come true. Improve life, make it more beautiful... a miracle that happens every day in San Patrignano! And I’m not talking just about furniture or wine, but people...”.
1. 7-8 MAY: BOSTON – City Hall
2. 18-20 MAY: NEW YORK – Poltrona Frau
3. 29-30 MAY: WASHINGTON – Ambasciata d’Italia
4. 6-7 JUNE: CHARLESTON – US Custom House
5. 13-14 JUNE: MIAMI – Showroom Poltrona Frau
6. 20-21 JUNE: HOUSTON – Showroom Internum
7. 30 JUNE-2 JULY: NEW YORK – Fancy Food c/o Jacob K. Javits Convention Center
8. 9-10 JULY: CHICAGO – Field Museum
9. 13 SEPTEMBET-11 OCTOBER: ATLANTA – MODA
Source: SCM Group
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