MIRA LOMA, Calif. (May 6, 2014)—RSI Professional Cabinet Solutions (RSI PCS) welcomes Michelle Hartle as Market Development Manager supporting the company’s aggressive expansion into the Texas market. Hartle is responsible for developing long-term relationships with residential builders through local cabinet dealers and distributors as she promotes the company’s frameless line of kitchen and bath cabinetry.
Researching, planning and implementing new market programs and market entry best practices adopting an entrepreneurial approach toward market leadership through relationship building and product innovation will be key in Hartle’s initial tasks.
“I am pleased to have such a seasoned professional join our organization to assist in the company’s growth into the Texas market. Michelle’s innovation and successful track record along with her outstanding customer relationship building skills will further advance the company’s presence in the Southwest,” stated Scott Clark, director of sales, distribution, RSI Professional Cabinet Solutions.
Hartle brings with her nearly six years of cabinetry industry sales and market development experience, most of which within the Texas market. Her familiarity with both the builder and dealer channels provide her with the ability to demonstrate strategic and personalized relationship management with key contacts to build the RSI PCS brand and nurture the market.
Hartle has a B.B.A. in Management with a concentration in Small Business and Entrepreneurship from the University of Texas at San Antonio.
The RSI PCS frameless European-inspired cabinetry provides numerous advantages over traditional, framed cabinetry. The frameless cabinets offer functional advantages, such as larger and deeper drawers, wider openings for more storage, easier cleaning, faster access and retrieval, and high quality hardware. Full overlay doors provide a clean, streamlined look with premium crown, light rail moldings, and knobs or pulls accentuating and completing the design.
About RSI Professional Cabinet Solutions
Founded in 2003, RSI Professional Cabinet Solutions (RSI PCS), is part of RSI Home Products, Inc., and is the leading western supplier of frameless, European-inspired, full access cabinetry. In partnership with top builders, remodelers, dealers and distributors, RSI PCS premium construction cabinets have been installed in nearly 100,000 kitchens and baths throughout the Western United States, and are designed, built and shipped from Mira Loma, Calif.
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