The GRASS subsidiary covering Australia and New Zealand, which was only established in April of this year, is now all set to provide optimum advice and support for its customers following the recent opening of a 200-square-metre showroom in Richmond, a suburb of Melbourne. Here, GRASS Australia/New Zealand presents the complete product portfolio of top-grade movement solutions. These include the double-wall drawer systems Nova Pro and DWD XP and the concealed slide system Dynapro as well as the Quaturis range of corner cabinet solutions, Kinvaro flap systems, the comprehensive range of Tiomos hinges and, of course, high-end comfort systems such as Tipmatic or Sensomatic.
The inauguration of the showroom was celebrated in style with 20 guests from leading distribution partners and also marked the kick-off for the market launch of the unique hinge generation Tiomos which now offers an even wider variety of hinge types.
Experiencing the innovative power of GRASS products live
“We are very pleased to have been given the opportunity to set up a showroom here in Australia,” says David Maitland, Managing Director of GRASS Australia/New Zealand. “It creates an entirely different atmosphere – a visit to the customer’s cannot produce the same wow effect. The showroom provides the ideal setting for showcasing the innovative power of GRASS products. We are delighted that in future we shall be able to invite customers to visit us here so that they can be inspired by the movement systems and the impressive world of the GRASS brand.”
The showroom is aimed primarily at distributors and designers – but end users are also welcome to arrange a visit to find out more about the technical features of the modern kitchen. “We see the new showroom as an invitation to everyone who is involved with new, upmarket projects that call for the very latest movement technologies,” says Maitland.
Strengthening international subsidiaries
The expansion of the Australian subsidiary is in line with the GRASS path towards internationalisation. The company is making it a priority to strengthen its international subsidiaries, who have to be able to operate independently in accordance with corporate policies in their national markets.
Have something to say? Share your thoughts with us in the comments below.