STODDARD, NH -- Carlisle Wide Plank Floors, a 47-year old luxury brand that manufactures wood flooring with luxurious finishes, hand sculpted designs and thoughtful personal touches, unveils its new website and logo to coincide with its rebranding initiative. The refreshed branding allows Carlisle to more effectively communicate its unique brand attributes to new distribution partners and customers.

"We take as much pride in the history of our brand as we do with every floor we make," said Michael Stanek, CEO of Carlisle Wide Plank Floors. "Our decision to give the brand a fresh and sophisticated look reflects who we are today as a company and our desire to have customers view their flooring as the most important design element in their homes."

Carlisle's rebranding will strengthen its brand message and position Carlisle as the leader in luxury wood flooring in North America and new markets, such as Asia and Europe.

The updated branding includes a new logo, contemporary color scheme and design elements, a new website, online videos and more. All materials, online and offline, will communicate to customers the beauty and durability of Carlisle Wide Plank Floors, as well as inform and educate them about the process of designing, purchasing and installing these unique handcrafted floors.

Source: Carlisle Wide Plank Floors