DUSSELDORF, GERMANY - The lighting sector at EuroShop 2014, The World’s Leading Retail Trade Fair, is booming. From February 16 - 20, 2014, the lighting segment will occupy the entire Hall 11 with 178,680 square feet of net exhibition space at the fairgrounds in Düsseldorf, Germany. The complete spectrum of modern lighting technology and design for store lighting will be presented – from light for promoting sales, light as an emotional design tool in store design and light for corporate concepts to energy-efficient and sustainable architectural lighting.

To cater to the growing number of designers who specialize in lighting concepts for retail, EuroShop 2014 will feature a new dedicated platform: the “Lighting Designer’s Zone”. This special area will be centrally located within Hall 11. Visitors will get the latest information on current projects and light planning options and receive expert advice on custom lighting design solutions. The concept of the “Lighting Designer’s Zone” will follow the example of the “Designer Village” (for architects and designers with a retail focus) which has been a successful part of EuroShop since 2005.

Overall, exhibitors at EuroShop 2014 will showcase their latest products and technologies for store fitting, visual merchandising, IT, security and stand construction on over 1 million square feet of net exhibit space in 15 halls.

EuroShop 2014 entrance passes and show directories can be purchased online at www.euroshop-tradefair.com in advance of the show at reduced rates (Euro 42 each for a 1-day pass, Euro 60 each for a 2-day pass, Euro 115 each for a 5-day pass) or on show site at regular rates (Euro 60 each for a 1-day pass, Euro 80 each for a 2-day pass and Euro 135 each for a 5-day pass). The tickets include free use of all public transportation within the Rhine-Ruhr regional network (VRR) of Düsseldorf.

For further information on visiting or exhibiting at EuroShop 2014, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/Retail_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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