TAMAQUA, PA, -- If you had the chance to walk through Highwood USA's Tamaqua, Pa., facility, you would see a wide range of American-made products being hand-crafted with premium synthetic wood. Dominated by warm earth tones and clean white lines, the material has a pleasing texture and unique character. The facility is filled with attractive Adirondack chairs featuring lap top trays and ottomans. Coordinating benches and rockers are carefully constructed by experienced artisans, and outdoor accessories are meticulously shipped to retailers and consumers from coast to coast.
The scene is a realistic take on the company's vision for superior outdoor products that mimic the look of nature's finest materials, and provide years of durability with little maintenance. "Our wood alternative was created for those who want products with the look of real wood, yet without the headache of wood ownership," says John Quarmley, President / CEO.
In 2003, Highwood USA started producing the material exclusively in North America. Within a few years, the company became the top manufacturer of hot tub cabinets. It did not take long for company leaders to create a second niche; this involved selling their advanced synthetic wood in the form of dimensional lumber for amusement park benches, towel bins and trash cans. Then, in late 2010, Highwood USA launched a line of outdoor furniture and accessories which were nominated as "Best of Show" contenders at the International Casual Furniture & Accessories Market ( www.casualmarket.com ).
While Highwood USA's total product offering has grown quickly, many customers know them for their Adirondack Collection. "The collection's synthetic wood chairs combine elegance and strength," says Quarmley. "These all-season chairs offer curved backs, optional cushions, 3-stage reclining, and easy folding for transport and storage." With flexibility in mind, Highwood USA makes the chairs available in child, adult and king sizes.
Ottomans and tables complete the collection, which complement other options like "The Lehigh" bench, "The Lynnport" rocker, and "The Pocono" deep seating collection. Other featured items made from Highwood USA's specialized material include lamp posts, birdhouses, flowerboxes, trellises, arbors, and decorative fences.
Customers can purchase the products from participating home or lawn and garden stores, several online retailers ( www.highwood-usa.com/wherebuy.html ), or from Highwood USA's own Web Store ( https://shop.highwood-usa.com ).
One e-retailer partner is Amazon ( www.amazon.com ) which has already sold many products from Highwood USA. "By searching 'Highwood Adirondack' on Amazon, numerous positive customer reviews are a tell-tale of our product quality and customer service," says Quarmley.
Behind their success and growth, Highwood USA's ownership team places great trust in its employees and stands firm on its core values. This involves manufacturing sustainable products that replace multiple purchases of wood; using recycled plastics and eco-friendly practices; and creating products and jobs in America. "We believe in the importance of adhering to high standards for ourselves and our partners alike," says Quarmley. With these standards in place, he feels confident Highwood USA is poised for more growth and new product releases in 2012.
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SOURCE: Highwood USA
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