UPPER SADDLE RIVER, N.J. -- Minwax®, the wood care company that has helped consumers bring out the beauty of wood in their homes for well over 100 years, has launched the Minwax® mobile website: www.minwax.com/mobile.

Designed specifically for smartphones, including the Apple® iPhone®, and Android™ and Blackberry® phones, the new site will load automatically when the minwax.com website is accessed by those devices. In addition to full product information, the mobile site also features the Minwax® wood stain color palette, with more than 110 stain colors. There is also a Project Help section: consumers simply answer a few questions about their project, and the best Minwax® product solutions for that project are highlighted. The mobile site also features scores of how-to videos from the Minwax® YouTube channel, featuring helpful tips from DIY and lifestyle experts.

"As the use of smartphones continues to grow, consumers are more accustomed to getting their information digitally, even when they are away from their computers," notes Jacquelyn Ferrara, director of marketing, Minwax®. "Now, they can get wood finishing tips and watch how-to videos on their smartphones – even while working on projects, right in their wood shops, garages or other work areas."

For more product information, wood finishing tips and project ideas, visit the Minwax® website at minwax.com. For news updates and project ideas, "Like" Minwax® on Facebook. "Follow" Minwax® on Twitter for the latest news about products, promotions and events; and watch wood finishing "how-to" videos on the Minwax® YouTube channel.

For more than 100 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance, cleaning and repair, Minwax® products are requested by the Do-It-Yourself consumer, seasoned woodworkers and professional contractors. Headquartered in Upper Saddle River, N.J., with a manufacturing facility in Flora, IL, Minwax® is part of Sherwin-Williams Wood Care Products.