Salzburg, Austria - mafi natural wooden floorings convinced the international expert jury of the “red dot award: product design 2012”. After an evaluation process lasting several days, mafi received one of the coveted awards, assigned by a 30-member expert jury. Creative heads and manufacturers from all over the world had submitted 4515 designs altogether to the renowned product competition. With its high design quality, the “mafi Carving Club I” could inspire the experts. This unique wooden floor received the globally sought-after red dot for its fine design language in the product design category – best of the best.

On 2 July 2012, the presentation of the internationally renowned quality seal will take place in the course of the red dot gala. More than 1,000 international guests from the design world, industry, society and the media will gather that evening in the Aalto-Theater, the opera house in Essen, in order to celebrate the highlight of this year’s competition. Afterwards, the “mafi Carving Club I” will be on display at a four-week special exhibition in the red dot design museum.

The natural wooden floor mafi Carving Club I combines a natural and sustainable philosophy with modern workmanship and innovative Design. The surface is completely lacquer-free but natural oiled which makes the floor extremely stable but on the other hand still breathable and easy to clean with water and soap. In addition an individual heat treatment (without chemical additives) is drying the wood with lower heat. The beech wood gets a darker coloring and the natural swelling and shrinking tendencies are reduced. The heat treatment is also increasing the resistance against water.

Single color shades are creating the individual character of this floor. The timeless design inspired by the typical Burberry pattern is engraved into the top-layer. Sanded as well as brushed fields arise on the surface. Therefore the floor has a special haptics and becomes a wonderful experience especially barefooted. Additionally the floor has anti-slip abilities thanks to its structure. It is the combination between breathable surface und higher resistance against water that makes the “mafi Carving Club I” highly recommended in wellness and wet areas – defiantly new premises this natural wooden floor is reaching.

Statements from the CEOs of the Red Dot Design Award and mafi

Professor Dr. Peter Zec, initiator and CEO of the red dot design award, pointed to the high quality level of the competition: “The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury. The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions. At this high level, the winners are able to increase their potential for success on the market considerably by purposefully using our design prize.”

Friedrich Fillafer, CEO of mafi natural wooden floors, explains the development of the extraordinary mafi products: “We always treat wood with respect and in the most natural way possible. Characteristics like knots, cracks and structure are our base on which we create our products. Therefore I have to admit that the Nature is our best Designer.”

The award-winning products in the red dot design museum

With more than 1,500 products on an area of more than 4,000 square metres, the red dot design museum accommodates the world’s largest permanent exhibition of temporary design. From 3 to 29 July 2012, it again invites to look at the traditional special exhibition of the award-winning products. In “Design on stage – winners red dot award: product design 2012” design, enthusiasts can admire the latest trends at close range. Touching is explicitly requested: Thus, the visitors experience the prizewinning design of the “mafi Carving Club I” live in the breath-taking atmosphere of the one-time boiler house of the Zeche Zollverein, a former coalmine.

The red dot design award

The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept”. In 2011 alone, more than 14,000 entries from over 70 countries were registered. The award – the red dot – has established itself internationally as one of the most appreciated quality seals for outstanding designs.

Source: mafi

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