TOANO, Va., July 11, 2013 -- Lumber Liquidators (NYSE: LL), the largest specialty retailer of hardwood flooring in North America, has launched a blog to raise awareness of charities that benefit from its philanthropic program, Lay It Forward. Layitforward.lumberliquidators.com tells the inspirational stories of organizations that Lumber Liquidators has supported with product and/or financial donations.
The guiding principle of Lay It Forward is supporting organizations that will benefit generations to come, a vision that also drives the enduring quality of Lumber Liquidators' products. Installing a hardwood floor is an investment by homeowners – it lasts for years and grows in character as an element of a home's beauty. By sustaining the Lay It Forward program now, Lumber Liquidators believes its investment will have a similar and lasting impact.
Robert M. Lynch, President and Chief Executive Officer, commented, "Since our founding, giving back to the communities we serve has been a core principle of Lumber Liquidators. The inspiration for Lay It Forward comes from our customers. They choose our hardwood flooring as a long-term investment in their homes. In turn, we give back by investing in charities dedicated to supporting communities for years to come."
In the last five years alone, Lumber Liquidators has donated more than 300,000 square feet of flooring to non-profit organizations, schools, arts facilities, community groups and more.
Tom Sullivan, Founder and Chairman, remarked, "Every day, Lumber Liquidators' products and service help people improve their homes. Lay It Forward takes that to the next level by supporting organizations that improve communities. This program is a great source of pride for me and the entire Lumber Liquidators family."
One of the benefiting organizations is Ronald McDonald House Charities, which provides programs to strengthen families in need. To date, Lumber Liquidators has donated 250,000 square feet of flooring to more than 50 Ronald McDonald Houses. The National Wood Flooring Association gave Lumber Liquidators a 2013 Community Service Award in recognition of this particular partnership.
Lumber Liquidators is accepting donation requests through the new Lay It Forward blog. This includes a new initiative where the Company is celebrating new store openings with a product donation to a qualified charity in the related market. Lumber Liquidators recently celebrated the opening of its 300th store. Visit Layitforward.lumberliquidators.com to access the donation form.
About Lumber Liquidators
With more than 300 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 340 first quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low priced product, much of which is in stock and ready for delivery.
With quality brands including Bellawood Prefinished Hardwood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home.
SOURCE Lumber Liquidators, Inc.
Have something to say? Share your thoughts with us in the comments below.