GREEN BAY, WIS. – In an effort to help KI employees and the architect and interior design community effectively leverage and manage social media, KI is offering a series of monthly Social Media University webinars. These workshop-oriented, informative webinars (30 – 35 minutes each) are open to the public and will cover a variety of topics—from best practices on LinkedIn to harnessing the power of Pinterest—and demonstrate how to best leverage social media in 2012.

“Getting smart about social media is bigger than one person, individual or organization,” said Shawn Green, vice president of design and product marketing. “It’s a collective effort. These webinars are our way of not only educating our own employees of the value of using social media, but also the architect and interior design community, who are increasingly turning to social media to become more efficient and effective in their roles, as well.”

KI’s next Social Media University webinar, titled “Building Your LinkedIn Network,” is scheduled for April 23rd, 2012 at 11:00AM CST. Registration is required to attend. To register, visit:

This webinar will guide attendees through expanding their reach on LinkedIn. Attendees will be able to:

• Build a strong network to expand your reach

• Follow a strategic plan for making connections daily and weekly

• Implement strategies to stay visible with regular LinkedIn updates

• Start building your network with a few simple strategies

The Social Media University webinars will be hosted by KI’s Aiden McGuire, sr. marketing communications specialist and Dana VanDen Heuvel, founder of The MarketingSavant Group—a consulting-led marketing firm specializing in helping Fortune 500 businesses attain thought leadership using social media, digital marketing and content marketing.

McGuire is responsible for the strategy, development and execution of KI’s public relations and social media initiatives. He recently joined KI from Eric Mower and Associates, an integrated marketing communications agency where he worked with the business-to-business marketing, public relations and public affairs teams.

VanDen Heuvel is a widely recognized expert on thought leadership marketing, social media and interactive marketing trends and best practices. Dana consults with dozens of clients each year on social media and marketing strategy and has worked with Bayer Pharmaceuticals, Intel, the American Marketing Association, the American Advertising Federation, KI and more.

Each webinar will be recorded in its entirety and posted to KI’s YouTube channel shortly after:

KI manufactures innovative furniture and movable wall system solutions for education, healthcare, government and corporate markets. The employee-owned company is headquartered in Green Bay, Wis. and operates sales offices and manufacturing facilities in the United States, Canada, Latin America, Europe and Asia. KI tailors products and service solutions to the specific needs of each customer through its unique design and manufacturing philosophy. For more information, visit

Source: KI

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