Hannover - Deutsche Messe has scored a major coup with the registration of JOHN DEERE Forestry Equipment as a participant at the Wood Industry Summit at LIGNA 2015. JOHN DEERE is a one of the world’s leading manufacturers of forestry and agricultural machines.

The Wood Industry Summit is an international dialogue and networking event that premieres next year at LIGNA, the world’s foremost trade show for the forestry and wood industries. Held in Hall 13 at the Exhibition Center in Hannover, Germany, from 11 to 15 May 2015, the Summit comprises a technology exhibition area, a matchmaking platform and a forum. It is organized by Deutsche Messe in association with the German Forestry Council (KWF), a long-standing and trusted partner that organized a highly successful international matchmaking event at the last LIGNA show in 2013.

“JOHN DEERE’s presence is an endorsement of the Wood Industry Summit format and further strengthens the international make-up of the LIGNA show’s forestry technology program. The Summit means that Hall 13 will, for the very first time, feature exhibitions of large-scale forestry machines. And it means that visitors will be able to find out all about the potential uses and applications of these machines in their operations, make new contacts, cultivate their networks and initiate new business,” said Christian Pfeiffer, the Director in charge of LIGNA at Deutsche Messe. JOHN DEERE will be joined at the Wood Industry Summit by a number of other companies and organizations, including Germany’s HSM (Hohenloher Spezial-Maschinenbau GmbH & Co. KG) and NRW Forestry & Wood Cluster.

Next year’s LIGNA line-up includes a sizeable number of first-time forestry technology exhibitors, including Grube, Hase Safety Group, Norwood Industries, Peterson Pacific and Smartec. The Austrian forestry machinery firm Binderberger will also be there, following on from its successful LIGNA showcase in 2013. “LIGNA is the undisputed number one trade show for wood industry innovation. It is the premier event for wood industry professionals from around the world who want to extend their competitive edge by investing in state-of-the-art technology. Only at LIGNA will they find solutions for the entire wood value chain, from trees in the ground to finished products, in all its breadth and depth,” Pfeiffer said.

Wood Industry Summit

In the exhibition area of the Wood Industry Summit, forestry technology companies and institutions will showcase their latest timber harvesting machinery in the immediate vicinity of group pavilions run by key players from carefully selected timber-rich target market regions, such as Russia, China and North and South America. The matchmaking platform will feature institutions and delegations of high-ranking government and business representatives from Russia, China and North and South America, who will outline market access opportunities and regional wood-industry projects in their countries.

The third component of the Wood Industry Summit is a special forum for key international representatives of industry, science and government. The aim of the forum is to present new solutions and the current state of the art in various technology areas, particularly harvesting technology, and to discuss current industry trends and issues. The forum is also an opportunity to share detailed information on how to initiate business in key target markets and to find the best technology fit for specific countries.

Each day of the Summit will start with a brief kick-off presentation on a highly topical issue – such as the current trade sanctions between the EU and Russia and their impact on economic relations. This will be followed by an in-depth lecture on a given market that will combine presentations of solutions by exhibitors with information and advice on market entry for companies that are not afraid to invest to seize new opportunities. Each day will close with a tour of relevant technical solutions on show at LIGNA, followed by a discussion panel.

Deutsche Messe AG

With revenue of 312 million euros (2013), Deutsche Messe AG ranks among the world’s ten largest trade fair companies and operates the world’s largest exhibition center. In 2013, Deutsche Messe planned and staged 119 trade fairs and congresses around the world – events which hosted a total of 41,000 exhibitors and some four million visitors. The company’s event portfolio includes such world-leading trade fairs as CeBIT (IT and telecommunications), HANNOVER MESSE (industrial technology), BIOTECHNICA (biotechnology), CeMAT (intralogistics), didacta (education), DOMOTEX (floor coverings), INTERSCHUTZ (fire prevention and rescue), and LIGNA (wood processing and forestry). With over 1,000 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.

Source: Deutsche Messe AG

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