GRAND RAPIDS, Mich. – Stiles Machinery is pleased to announce that Niklas Petersson from IKEA will be presenting at the 2013 Executive Briefing Conference (EBC), which will be held April 14-16 outside Chicago in St. Charles, Illinois.

The IKEA brand is coveted and demand for more stores in North America is continuous. Undoubtedly their products are essential to their success, but as IKEA’s Niklas Petersson will point out at the EBC, it is the IKEA culture and how it promotes selling and services to its customers that makes the brand so valuable. Mr. Petersson will give attendees a glimpse into some of the innovative techniques IKEA uses to meet product demands and exceed customer expectations. Attendees will also get to hear what he has to say about IKEA’s aggressive growth plans for North America through 2020.

Native to Älmhult, Sweden, the birthplace of IKEA, Niklas Petersson began his career with IKEA in 2001 as project leader. Mr. Petersson has vast experience in several divisions of the company in Älmhult including Test Lab Manager, Product Quality and Sustainability Manager, and Business Development Manager for Paper. In 2011, he moved his family to Houston, Texas, where he now serves as Business Development Manager of Flatline, a ready-to-assemble furniture division. Prior to working directly for IKEA, he and his entrepreneurial family ran a company in Älmhult which provided paint and lacquer services to IKEA suppliers in southern Sweden.

About the Executive Briefing Conference

For ten years the EBC has been asking the questions, “What’s now? What’s new? And what’s next?" The EBC has become the premier venue for manufacturers to network and explore new ways to succeed. By providing strategic and practical information that addresses manufacturing challenges, the EBC provides a forum to find out about new technologies and discover opportunities in a non-commercial environment. To start a new decade of learning, the 2013 EBC is challenging attendees to be part of creating what’s next. This event promises to have more people discussing solutions rather than asking questions. For more information and to register for the conference, visit

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