CHICAGO – The HON Company is rolling out its latest coup: Flock, furnishings for those workplace spaces— welcoming centers, nooks and other community areas—where people migrate for collaboration. The series is unlike any other product in The HON Company portfolio and finally offers mid-market design options that support the collaborative workplace. The modular elements are configurable and scalable to efficiently and effectively create distinctive environments that are also conducive to dialogue, engagement and teaming. Flock will be presented at NeoCon 2012, in HON’s Chicago Merchandise Mart Showroom, #1130, and becomes available in HON dealerships nationwide in October.
In commenting on The HON Company’s introduction of Flock, Mark Roumfort, vice president of product design and development, said, “The addition of Flock signals how deeply the concept of the collaborative workplace has penetrated business life. The freedom that technology brings is, of course, just one of the factors contributing to this accepted work pattern. At HON, the voice of the customer guides us, and Flock is responding to what our market needs and demands.”
Not only does Flock enable the cooperative work style among users, its components effectively collaborate with one another, as well as with the rest of the HON product portfolio. The modularity of the collection yields its flexibility—the configuration of tables and seating can be arranged to accommodate a team discussion, placed to provide an intimate one-on-one conversation, or shuffled into whatever formation is needed.
For the development of Flock, HON tapped leading industrial designer and commercial furnishings expert Brian Kane, whose resume includes credits for numerous top-tier brands in the industry. Heading his own San Francisco-based studio, Kane sought to create comfortable furnishings for a collaborative setting that allow “active sitting” and dynamic user togetherness rather than passive lounging that can inhibit interaction.
“Flock is designed to keep users connected to one another as well as to their traditional workspaces,” explained Kane. “If one prefers to perch and type, if a duo wants to corral two ottomans and sit to review a report, or if a team needs furniture for a roundtable discussion—Flock provides a solution, no matter where and how people want to work. It continually invents, and reinvents, new ways to help achieve collaboration.”
Options Yielding Solutions
Flock is all about options and solutions. It’s options in furnishings; options in how to optimally arrange them at any given moment for any given need, ultimately providing solutions.
For instance, end chairs—with left or right arm options—can be used on their own, in tandem with their opposites to create a loveseat, or with an armless lounge chair to form a sofa. Flock tables add to the permutation of possibilities. Contributing vertical dimension and illumination is the thoughtfully added floor lamp. “The lamp serves as a beacon, drawing users to the space—it signals the collection’s ‘welcome’ within the work environment,” commented Kane. “In terms of functionality, the foot switch control is intuitive, easily accessible.”
All told, Flock is a comprehensive solution that creates environments in incalculable ways.
With its clean lines and simple shapes, Flock instantly steps up the aesthetics of a space, helping to create an appealing and decidedly modern workspace.
“I think one of the most interesting characteristics of the collection is its design vocabulary,” added Kane. “Simple geometric shapes like squares and circles give a fun, eclectic attitude, while at the same time, Flock is chic. With 17” seat and table heights punctuated by the 29” seat back heights, a pleasing visual field of linear dimension and continuity is composed whatever the configuration. While every individual piece is sophisticated, it’s the sum of the parts that makes Flock so good looking and innovative.”
Another attractive trait of Flock is the reduced footprint it occupies, especially in an era where shrinking real estate puts a premium on every usable square foot of space. Flock delivers without reducing comfort or functionality. It’s hardworking wherever it’s installed.
For more information, visit www.hon.com.
About The HON Company
Inspired by practicality and invested in understanding the needs of its customers, The HON Company strives to establish meaningful connections resulting in product solutions and customer support that exceed market demands. As a leading designer and manufacturer of workplace furniture including chairs, storage, panel systems, tables and desks, HON’s commitment to serving its customers is rooted in reliable performance and a member culture that is approachable, confident, smart, and ready to serve. Headquartered in Muscatine, Iowa, The HON Company has numerous manufacturing facilities strategically located throughout the United States, and markets its products through a nationwide network of loyal dealers and retailers. The HON Company is an operating company of HNI Corporation (formerly HON INDUSTRIES). For more information, visit hon.com.
Source: The HON Company
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