More and more mobile use is being made of information and services from smartphones or tablets. Hettich has now optimised its www.hettich.com website for this kind of mobile usage. It makes product information, marketing tools and planning assistance even easier for users to access in talks with customers or on the road.

The pages can tell which terminal device is requesting information and provide content in a way that's optimised for it. As a result, relevant information is structured and displayed in optimum form, making access to it far easier. The site opens with current topics and the latest company information. Further details are available on each subject area.

Navigation has also been matched to user needs: the immediate focus is now on products, the online catalogue and the wide range of services on offer which means they can be retrieved in a matter of seconds. A group summary shows the various product options and services.

A gallery provides pictures and videos showing the product in detail and actually being used. The videos also run on Apple devices, can be downloaded and viewed at a later time offline. A recommendation button makes it particularly easy for a fabricator to let a customer watch a video.

Source: Hettich

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