When Interzum opens its doors from 5 to 8 May 2015, visitors to the Hettich booth can once again look forward to a special show that's soon sure to get around as the fair's highlight. "Top-drawer expertise" is the theme of the new Hettich ArtCube that will be presenting Hettich's new innovations and highlights.
Following the stir caused by "Kitchen Concept 2015" in 2009, the debut of the ArciTech drawer system in 2011 and "Slide it. Love it" in 2013, the Hettich ArtCube is set to become this year's visitor magnet. The three part "Top-drawer expertise" show takes visitors to the world of drawers: real-life exhibits merge with virtual spaces, a fascinating display puts the spotlight on platform concepts, and surprising new practical highlights move attention across to new Hettich products and visions.
"The trend towards more drawers is unbroken the world over", says Dr. Andreas Hettich, explaining the reason for showcasing this theme at Interzum 2015. "Quality, design and convenience are important to our customers. We are noticing that these demands are finding their way into the white goods segment on an increasing scale. Specializing in all segments, we take a comprehensive approach to the subject of drawers at Interzum under the aspects of perfection, purism, platform and individualisation." Hettich's ArtCube impressively spotlights Hettich's expertise in drawers by showing available product solutions and visions of the future.
Besides the latest trends, such as narrow reveals, large format and elegant drawers in steel and wood as well as handleless design, further aspects covered include cost effectiveness and straightforward handling throughout the process: drawer systems with intelligent platform concepts for industry, fittings retailers and cabinet makers reduce complexity and costs while covering broad swaths of the market.
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