COLOGNE, GERMANY - The feedback from visitors to interzum 2013 was unanimous: “Fantastic presentation of a stunning product”. At this year’s flagship trade fair in Cologne, GRASS again highlighted its pursuit of the highest quality with the new designer drawer Vionaro. As well as viewing the various design versions of Vionaro, visitors were also able to experience the product in a specially produced video. The “Circulum of movement” at the heart of the exhibition stand was designed as a mirrored room of infinite reflections, which created the impression of being part of the presentation. “Our goal was to inspire visitors and to provide them with an unforgettable experience. We were very successful at making the desired impact – as borne out by visitors to the show”, reports GRASS global brand manager Harald Klüh.
A large number of additions and upgrades to the hinge, flap, corner cabinet and drawer systems were presented to the public on the 650-square-metre exhibition stand. Visitors were able to find out about the latest developments as well as the existing range in clearly structured product presentations. The rounded design concept for the stand provided the optimum setting for showcasing movement systems.
GRASS chairman Ronald Weber sums up what was achieved at the trade fair: “Vionaro was one of the stars of the show at interzum and helped to attract high numbers of visitors. Both existing customers and prospects from around the globe took the opportunity to form their own impressions of the minimalist elegant design and high product quality. As well as receiving a very positive response we also acquired new customers. We take great pride in the fact that our new product Vionaro was greeted with such an enthusiastic reception.”
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